智利广告中的女性形象：建立消费文化背景下的变化与延续（1980-2013 年）

IF 0.8 4区历史学 Q2 AREA STUDIES

Bulletin of Latin American Research Pub Date : 2024-10-12 DOI:10.1111/blar.13596

William Porath, Enrique Vergara, Claudia Labarca, Paulina Gómez-Lorenzini, Constanza Ortega-Gunckel

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引用次数: 0

摘要

本文比较分析了1980年和2013年智利平面广告中的女性形象，这两年代表了现代化进程的开始和巩固，在这一进程中，消费成为社会生活的主轴之一，而广告则成为公共空间的主要参与者。尽管现代化进程影响深远，智利社会也发生了重大变革，但2013年的广告仍然刻画了陈旧的性别形象。例如，妇女扮演着被动的角色，并没有反映出她们因融入劳动力市场而日益增强的独立性。

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The Representation of Women in Chilean Advertising: Changes and Continuities in the Context of the Establishment of a Consumer Culture (1980–2013)

This paper comparatively analyses the representation of women in Chilean print advertising in 1980 and 2013, years that represent the beginning and consolidation of a modernisation process, in which consumption became one of the main axes of social life and advertising, a major actor in the public space. Notwithstanding the far-reaching process of modernisation and the major transformations in Chilean society, advertisements in 2013 still depict stereotypical gender representations. For example, women assume passive roles that do not reflect their growing independence as a result of their integration into the labour market.

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来源期刊

Bulletin of Latin American Research AREA STUDIES-

CiteScore

2.20

自引率

11.10%

发文量

期刊介绍： The Bulletin of Latin American Research publishes original research of current interest on Latin America, the Caribbean, inter-American relations and the Latin American Diaspora from all academic disciplines within the social sciences, history and cultural studies. In addition to research articles, the journal also includes a Debates section, which carries "state-of-the-art" reviews of work on particular topics by leading scholars in the field. The Bulletin also publishes a substantial section of book reviews, aiming to cover publications in English, Spanish and Portuguese, both recent works and classics of the past revisited.