结合个性特征研究用户对电动微机共享服务的接受程度

IF 3.5 2区工程技术 Q1 PSYCHOLOGY, APPLIED

Transportation Research Part F-Traffic Psychology and Behaviour Pub Date : 2024-11-01 DOI:10.1016/j.trf.2024.10.023

Senkai Xie, Feixiong Liao

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引用次数: 0

摘要

电动微移动共享服务（EMS）已成为解决交通问题的一种前景广阔的移动工具。了解用户接受 EMS 的驱动因素对于正确部署 EMS 至关重要。然而，关于心理因素对 EMS 采用的影响，文献中尚未达成共识，而且很少有研究考虑到个性特征以捕捉个体差异。为了填补这一研究空白，我们通过荷兰小组进行了一项调查，将五大人格特质整合到用户接受度框架中，并应用结构方程建模（SEM）来研究用户对 EMS 的接受度。定量分析显示，三个UTAUT因素（社会影响、绩效预期和享乐动机）对用户接受度有很强的正向直接影响。在五大人格特质中，开放性和外向性的总效应显著但较弱，而其他人格特质（自觉性、合意性和神经质）的总效应不显著。研究还发现，年轻人和大城市居民采用 EMS 的意愿较高，而对现状交通方式非常满意的大多数人在短途旅行中使用 EMS 的意愿较低。分析结果为制定有针对性的 EMS 部署战略提供了重要启示。

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Incorporating personality traits for the study of user acceptance of electric micromobility-sharing services

Electric micromobility-sharing services (EMS) have emerged as a promising mobility tool for tackling transportation problems. Understanding the drivers of user acceptance of EMS is essential for proper deployment. However, there is no consensus in the literature on the effects of psychological factors on EMS adoption, and little research has considered personality traits to capture individual differences. To fill this research gap, we administered a survey through a Dutch panel that integrated the Big Five personality traits into a user acceptance framework and applied structural equation modeling (SEM) to investigate user acceptance of EMS. The quantitative analysis reveals that three UTAUT factors (social influence, performance expectancy, and hedonic motivation) have strong positive direct effects on user acceptance. Among the Big Five personality traits, openness and extraversion have significant but weaker total effects, while other personality traits (conscientiousness, agreeableness, and neuroticism) have no significant effects. It is also found that young people and residents of large cities have a higher intention to adopt EMS, while the majority who are highly satisfied with the status quo transportation modes have a lower intention to use EMS for short trips. The analysis results offer crucial insights into crafting tailored strategies to deploy EMS.

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来源期刊

Transportation Research Part F-Traffic Psychology and Behaviour Multiple-

CiteScore

7.60

自引率

14.60%

发文量

239

审稿时长

71 days

期刊介绍： Transportation Research Part F: Traffic Psychology and Behaviour focuses on the behavioural and psychological aspects of traffic and transport. The aim of the journal is to enhance theory development, improve the quality of empirical studies and to stimulate the application of research findings in practice. TRF provides a focus and a means of communication for the considerable amount of research activities that are now being carried out in this field. The journal provides a forum for transportation researchers, psychologists, ergonomists, engineers and policy-makers with an interest in traffic and transport psychology.