两国社交媒体影响者内容中政治话题的流行率、表现形式和受欢迎程度

IF 4.6 1区社会学 Q1 COMMUNICATION

Political Communication Pub Date : 2024-10-06 DOI:10.1080/10584609.2024.2406809

Darian Harff, Desiree Schmuck

引用次数: 0

摘要

社交媒体影响者（SMI）不仅是市场营销中的重要角色，而且还多次在自己的渠道上发布有关政治问题的信息。然而，我们缺乏对社交媒体影响者的普遍性的深入了解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Prevalence, Presentation, and Popularity of Political Topics in Social Media Influencers’ Content Across Two Countries

Social media influencers (SMIs) are not only important players in marketing but have also repeatedly posted about political issues on their channels. Yet, we lack insights into the prevalence of th...

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来源期刊

Political Communication Multiple-

CiteScore

13.90

自引率

2.70%

发文量

期刊介绍： Political Communication is a quarterly international journal showcasing state-of-the-art, theory-driven empirical research at the nexus of politics and communication. Its broad scope addresses swiftly evolving dynamics and urgent policy considerations globally. The journal embraces diverse research methodologies and analytical perspectives aimed at advancing comprehension of political communication practices, processes, content, effects, and policy implications. Regular symposium issues delve deeply into key thematic areas.