A qualitative investigation of individuals' lay representations of habit.

Objective: While there have been substantive advances in the conceptualisation, measurement, and effects of habit as a psychological construct, there is limited research on individuals' beliefs and perspectives on habit. The current investigation reports the findings of two studies purposed to explore individuals' lay representations of habit which further inform habit theory and measurement, and interventions designed to promote habits. Methods: Study 1 (N = 158) used an online, open-ended questionnaire to elicit lay beliefs on the salient features of habit. Study 2 (N = 27) involved a series of interviews and focus groups to further explore individuals' representations of habit. Results: Thematic content analysis revealed that participants described habit in terms of its content, salient features or characteristics, and function or consequences. The results also indicated that while collective knowledge converged on expert perspectives, few individuals identified all or most features of habit, suggesting individuals' beliefs are incomplete. Conclusions: Current findings indicate that lay people as a collective hold consistent but largely 'patchy' beliefs about habit. Future research should focus on integrating the beliefs identified in this research with new measures of habit and habit interventions.