Correction to “Do not walk into darkness in greenhushing: A cross-cultural study on why Chinese and South Korean corporations engage in greenhushing behavior”

Tao, Z. (2024). Do not walk intodarkness in greenhushing: A cross-cultural study on whyChinese and South Korean corporations engage ingreenhushing behavior. Business Strategy & Development, 7(2),e401. https://doi.org/10.1002/bsd2.401

In this paper, the reference of “Branding, A. (2012). Strategically leveraging corporate social responsibility. California Management Review, 54(3).” was incorrect.

This reference should be revised to the following: “Vallaster, C., Lindgreen, A., & Maon, F. (2012). Strategically leveraging corporate social responsibility: A corporate branding perspective. California Management Review, 54(3), 34-60.”

A total of 3 citations of this error are cited in this paper, and they should read as shown below:

In paragraph 2 of the “INTRODUCTION” section, the text “According to Branding (2012), greenhushing organizations are “unrecognized ethical businesses” that fail to integrate sustainability into their brand image.” was incorrect. This should have read: “According to Vallaster, Lindgreen, and Maon (2012), greenhushing organizations are “unrecognized ethical businesses” that fail to integrate sustainability into their brand image.”

In paragraph 3 of the “INTRODUCTION” section, the text “Studies have shown that this phenomenon often occurs when corporations are worried that their environmental initiatives might trigger negative responses or be misunderstood (Branding, 2012; Lindsey, 2016)” was incorrect. This should have read: “Studies have shown that this phenomenon often occurs when corporations are worried that their environmental initiatives might trigger negative responses or be misunderstood (Vallaster, Lindgreen, & Maon, 2012; Lindsey, 2016).”

In paragraph 3 of the “INTRODUCTION” section, the text “Additionally, research indicates that the reasons behind corporations' greenhushing strategies can be classified into motives for cost-saving (Falchi et al., 2022; Koh et al., 2018), motives for risk aversion (Branding, 2012; Cheng et al., 2024; Coles et al., 2017),” was incorrect. This should have read: “Additionally, research indicates that the reasons behind corporations' greenhushing strategies can be classified into motives for cost-saving (Falchi et al., 2022; Koh et al., 2018), motives for risk aversion (Vallaster, Lindgreen, & Maon, 2012; Cheng et al., 2024; Coles et al., 2017),”

We apologize for these errors.