中小型企业与元世界相遇。葡萄酒行业研究

Chiara Bartoli, Angelo Baccelloni, Alberto Mattiacci, Leonardo Ungaro
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引用次数: 0

摘要

本研究以技术生命周期理论为视角,聚焦于中小型企业的元海外现象和元海外项目的实施,旨在丰富有关中小型企业采用技术的知识。它采用基于多案例分析的定性方法,对葡萄酒企业创造的 28 项元海外经验进行了研究和分类。研究为企业的元海外实验提供了一个框架,该框架围绕元海外的三个不同阶段展开:(1)孤立元海外;(2)整合元海外;(3)增强元海外。本研究还从体验的角度确定了哪些体验不能被定义为属于元宇宙领域,从而确定了元宇宙环境的边界。分析展示了企业采用元海外技术的模式,并对可纳入中小型企业业务战略的不同类型的元海外体验进行了解读。分析还强调了企业广泛采用元数据技术的障碍。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Small and medium enterprises meet the metaverse. A study of the wine industry
This study aims to enrich the knowledge of the technology adoption by small and medium enterprises, by focusing on the metaverse phenomenon and the implementation of metaverse projects by small and medium-sized enterprises through the lens of the technology life cycle theory. It adopts a qualitative approach based on multiple-case analysis to examine and categorize 28 metaverse experiences created by wine businesses. The work provides a framework for the metaverse experimentations by firms which is structured around three different stages of metaverse, that are (1) the isolated metaverse, (2) the integrated metaverse, and (3) the augmented metaverse, corresponding to different degrees of integration of the technology in the user experience according to the level of interaction and immersiveness that is generated. This study also identifies the boundaries of metaverse settings by determining, from an experiential perspective, which experiences cannot be defined as belonging to the metaverse sphere. The analysis showcases the patterns toward the metaverse technology adoption by businesses and provides an interpretation of the different types of metaverse experiences that can be integrated into the business strategies of small and medium-sized enterprises. It also highlights the obstacles that preside over the wide adoption of the metaverse technology by firms.
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