巧取豪夺?自我注入有利的在线评论以打击邻近的竞争对手

IF 5 3区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
Le Wang, Xin (Robert) Luo, Liangfei Qiu, Feng Xu, Xueying Cui
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引用次数: 0

摘要

长期以来,文献一直认为不道德行为是由竞争所助长的。本研究通过引入竞争与竞争之间的概念区别,对这一普遍观点提出了挑战。我们的研究表明,竞争引起的威慑会促使人们在自我注入好评时形成相互忍让。当一方单方面进行自我注入行为,促使另一方通过增加自我注入活动进行报复时,相互忍让就会崩溃。多一个竞争对手的存在会导致自我注入强度下降 3.2%。此外,竞争对手的自我注入强度每增加 1%,自我注入强度就会增加 0.095%;非竞争对手的自我注入强度每增加 1%,自我注入强度就会增加 0.041%。鉴于竞争在减少自注行为中的明显作用,平台应从战略角度考虑如何通过系统设计和政策来培养企业的竞争意识,避免非竞争对手的竞争。我们建议平台考虑将同行酒店的评价作为向潜在消费者推荐酒店的替代指标。在当前的在线点评系统中引入同行评价可以减少消费者评分的偏差,促进竞争关系的形成,从而阻碍自投行为。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Win by Hook or Crook? Self-Injecting Favorable Online Reviews to Fight Adjacent Rivals
Literature has long assumed that unethical behaviors are fueled by competition. This study challenges this prevailing notion by introducing a conceptual distinction between rivalry and competition. We show that rivalry-induced deterrence triggers the formation of mutual forbearance in self-injecting favorable reviews. Mutual forbearance collapses when one party unilaterally engages in self-injecting behaviors, prompting the other party to retaliate by increasing their self-injecting activities. The presence of an additional rival leads to a 3.2% decrease in self-injecting intensity. Furthermore, self-injecting intensity increases by 0.095% for every 1% rise in that of the rivals and increases by 0.041% for a 1% rise in that of the nonrival competitors. Given the apparent role of rivalry in reducing self-injecting behaviors, platforms should strategically consider how system designs and policies can cultivate firms’ feelings of rivalry and avoid non-rival competition. We recommend platforms consider including evaluations from peer hotels as an alternative index for recommending hotels to potential consumers. Introducing peer evaluations to the current online review systems could attenuate the bias of consumer ratings and facilitate the formation of rivalry, which hinders self-injecting behaviors.
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来源期刊
CiteScore
9.10
自引率
8.20%
发文量
120
期刊介绍: ISR (Information Systems Research) is a journal of INFORMS, the Institute for Operations Research and the Management Sciences. Information Systems Research is a leading international journal of theory, research, and intellectual development, focused on information systems in organizations, institutions, the economy, and society.
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