How (Not) to Incentivize Sustainable Mobility? Lessons from a Swiss Mobility Competition

We investigate the impact of a gamified experiment designed to promote sustainable mobility among students and staff members of a Swiss higher-education institution. Despite transportation being a major contributor to domestic CO2 emissions, achieving behavioral change remains challenging. In our two-month mobility competition, structured as a randomized controlled trial with a 3x3 factorial design, neither monetary incentives nor norm-based nudging significantly influences mobility behavior. Our (null) results suggest that there is no "gamified quick fix" for making mobility substantially more sustainable. Also, we provide some lessons learned on how not to incentivize sustainable mobility by addressing potential shortcomings of our mobility competition.