葡萄牙公共关系从业者的主观幸福感:性别与人生阶段分析

IF 3.1 Q1 COMMUNICATION
Maria João Cunha, Carla Cruz, Célia Belim
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引用次数: 0

摘要

目的 本研究旨在探索公共关系(PR)从业者对主观幸福感(SWB)的看法,重点关注工作满意 度、人际网络、人际关系和工作与生活的平衡,同时解决公共关系行业中主观幸福感的性别 和年龄(与人生阶段有关)差异这一研究不足的领域。设计/方法/途径本研究采用混合方法的顺序解释设计,先进行调查,再进行半结构化访谈,以调查葡萄牙公关专业人员的 SWB,同时考虑性别和人生阶段的差异。研究结果本研究从性别和人生阶段的角度出发,发现葡萄牙公关专业人员对 SWB 的看法存在细微差别。与男性相比,老年女性的情感幸福感较高,但对工作的评价较低,而年轻专业人员在全部工作负担方面的性别差异较小。男性对工作的满意度较高,强调工作激情,而女性则面临工作负担过重等挑战,重视认可度。在人际交往方面也存在性别差异,男性更倾向于团队合作,而女性则更看重友谊以促进职业发展。这项研究有助于填补公关行业(尤其是葡萄牙的公关行业)在工作-生活平衡方面的研究空白,深入了解影响工作-生活平衡认知的性别和人生阶段动态,从而为提高公关工作场所的幸福感和生产力的策略提供信息。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Subjective well-being perceptions of Portuguese Public Relations practitioners: a gender and stages of life analysis

Purpose

This research aims to explore perceptions of subjective well-being (SWB) in public relations (PR) practitioners, focusing on dimensions of job satisfaction, networking, relationships and work–life balance, while addressing the under-researched area of gender and age – related to stages of life – disparities in SWB within the PR industry.

Design/methodology/approach

Employing a mixed-methods sequential explanatory design, this study utilised a survey, followed by semi-structured interviews to investigate SWB among PR professionals in Portugal, considering gender and stages of life differences.

Findings

Using a gendered and stages of life lens, this study found nuanced perceptions of SWB among Portuguese PR professionals. Older women showed higher emotional well-being but lower work evaluations than men, while young professionals exhibited less gender disparities in SWB. Men reported greater job satisfaction, emphasising passion, while women faced challenges like work overload and valued recognition. Gender differences were seen in networking, with men favouring teamwork and women valuing friendships for career advancement. Work–life balance issues, especially among older women, related to mental health.

Originality/value

This study contributes to filling the research gap regarding SWB in the PR industry, particularly in Portugal, offering insights into gender and stages of life dynamics that influence SWB perceptions, thereby informing strategies for enhancing well-being and productivity in PR workplaces.

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来源期刊
CiteScore
5.40
自引率
6.50%
发文量
29
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