论本地人与外籍人士移动购物行为的差异：文化和感知价值的作用

IF 1.8 Q3 BUSINESS

Journal of International Consumer Marketing Pub Date : 2024-09-03 DOI:10.1080/08961530.2024.2397397

Karim Garrouch, Mohamed-Nabil Mzoughi

引用次数: 0

摘要

本研究验证了将移动购物应用程序的相对优势和复杂性与感知价值和行为意向联系起来的模型。研究还探讨了用户对移动购物应用程序的感知价值和行为意向的调节作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of International Consumer Marketing BUSINESS-

CiteScore

7.60

自引率

6.10%

发文量

期刊介绍： The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.