营销中的故事炼金术：用 ADO TCM 框架揭示未来研究方向

IF 3 Q2 BUSINESS

Cogent Business & Management Pub Date : 2024-08-19 DOI:10.1080/23311975.2024.2392257

G. Shruthi Priya, A. S. Sathish

引用次数: 0

摘要

自 20 世纪 40 年代出现以来，讲故事一直是品牌战略的主导方法。值得注意的是，即使到了 2024 年，品牌仍在继续利用这一叙事方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Cogent Business & Management BUSINESS-

CiteScore

4.40

自引率

10.00%

发文量

301

审稿时长

16 weeks

期刊介绍： Cogent Business & Management is a fully peer-reviewed, open access journal with a mission to help researchers reach a truly global audience, interact with experts in their field, and discover new connections across diverse fields of research. Cogent Business & Management considers original research articles, reviews and letters in the following branches of business and management research: Accounting, Corporate Governance & Business Ethics Banking & Finance Information & Technology Management Management Marketing Operations Management.