从外国游客感知价值的角度看目的地营销的意义

IF 3 Q2 BUSINESS

Cogent Business & Management Pub Date : 2024-08-20 DOI:10.1080/23311975.2024.2392258

Mauricio Carvache-Franco, Ana Gabriela Víquez-Paniagua, Orly Carvache-Franco, Allan Pérez-Orozco, Miguel Orden-Mejía, Wilmer Carvache-Franco

引用次数: 0

摘要

感知价值是一个多维度的概念，它能优化游客在不同旅游目的地的逗留时间。本研究从感知价值的角度分析了沿海和海洋旅游目的地的营销。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Implications of destination marketing from the perspective of the perceived value of foreign tourists

Perceived value is a multidimensional construct that optimizes tourists’ stay in different destinations. This study analyzes the marketing of coastal and marine destinations from the perspective of...

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来源期刊

Cogent Business & Management BUSINESS-

CiteScore

4.40

自引率

10.00%

发文量

301

审稿时长

16 weeks

期刊介绍： Cogent Business & Management is a fully peer-reviewed, open access journal with a mission to help researchers reach a truly global audience, interact with experts in their field, and discover new connections across diverse fields of research. Cogent Business & Management considers original research articles, reviews and letters in the following branches of business and management research: Accounting, Corporate Governance & Business Ethics Banking & Finance Information & Technology Management Management Marketing Operations Management.