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探索食品中小型企业的在线存在：关于意大利东北部的配置和决定因素的研究

IF 3 Q2 BUSINESS
Cogent Business & Management Pub Date : 2024-09-04 DOI:10.1080/23311975.2024.2398190
Francesca Checchinato, Vladi Finotto, Christine Mauracher
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引用次数: 0

摘要

本研究调查了中小型企业的在线存在，并揭示了食品行业企业的不同数字营销方法。本研究开发了一个独创的分析框架，以对食品企业的数字营销方法进行分析。
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Exploring the online presence of food SMEs: a study on configurations and determinants in the north-east of Italy
This study investigates SMEs’ online presence and sheds light on the different digital marketing approaches of firms in the food sector. An original analytic framework is developed to perform a fin...
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来源期刊
Cogent Business & Management
Cogent Business & Management BUSINESS-
CiteScore
4.40
自引率
10.00%
发文量
301
审稿时长
16 weeks
期刊介绍： Cogent Business & Management is a fully peer-reviewed, open access journal with a mission to help researchers reach a truly global audience, interact with experts in their field, and discover new connections across diverse fields of research. Cogent Business & Management considers original research articles, reviews and letters in the following branches of business and management research: Accounting, Corporate Governance & Business Ethics Banking & Finance Information & Technology Management Management Marketing Operations Management.
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