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引用次数: 0
摘要
目的 在当今时代，海上货运促进了国际贸易的发展。学术界和政府对过境全球增长和发展的海运货物造成的环境污染表示担忧。区块链等数字技术有助于海运业务在数字时代保持竞争力。本研究旨在阐明区块链技术（BCT）的采用方面，以减轻早期行业采用的限制。本研究采用结构方程建模（SEM）和人工神经网络（ANN）两阶段方法，分析影响可持续海运业采用区块链技术的关键因素。研究结果本研究的SEM结果表明，社会、组织、技术、基础设施和制度因素会影响区块链技术的执行。此外，方差网络技术利用 SEM 数据确定了可持续发展数字货运培训（S3）、初始投资成本（O5）和对数字技术的信任（G1）是最基本的区块链部署因素。原创性/价值该混合方法旨在帮助决策者和政策制定者检查其组织的区块链采用目标，以构建可持续、高效和有效的海上货运。
An empirical study on driving blockchain adoption in Maritime freight: an Asian business perspective
Purpose
In the existing era, international trade is boosted by maritime freight movement. The academicians and Government are concerned about environmental contamination caused by maritime goods that transit global growth and development. Digital technologies like blockchain help the maritime freight business to stay competitive in the digital age. This study aims to illuminate blockchain technology (BCT) adoption aspects to alleviate early industry adoption restrictions.
Design/methodology/approach
This study adopts a two-stage approach comprising of structural equation modeling (SEM) with artificial neural networks (ANN) to analyze critical factors influencing the adoption of BCT in the sustainable maritime freight industry.
Findings
The SEM findings from this study illustrate that social, organizational, technological and infrastructual and institutional factors affect BCT execution. Furthermore, the ANN technique uses the SEM data to determine that sustainability enabled digital freight training (S3), initial investment cost (O5) and trust over digital technology (G1) are the most essential blockchain deployment factors.
Originality/value
The hybrid approach aims to help decision-makers and policymakers examine their organizational blockchain adoption goals to construct sustainable, efficient and effective maritime freight transportation.
期刊介绍：
The Journal of Business & Industrial Marketing (JBIM) publishes research on new ideas concerning business-to-business marketing, that is, how one company or organization markets its goods/services/ideas to another company or organization. It is a valuable source for academics, directors and executives of marketing, providing them with new, fresh insights which are applicable within real life settings. JBIM''s emphasis on insistence of proof is one of the cornerstones of its success and its reputation. Contributors to the journal must not only present new theories or ideas, but also back them up with research. In the process, many myths are exploded, philosophies reinvented and the scene set for topical debate on critical issues in B2B marketing. The B2B landscape evolves and so does the research that explores the emerging features and properties of B2B markets. From 2019 the journal hosts the IMP Forum that invites research advancing the boundaries of B2B marketing. Prior research has evidenced that interactivity and interdependences characterize interorganizational business relationships. The Forum aims to bring out research that explores interactivity and interdependences in business relationships and their implications for marketing management, business development and for society at large. Coverage: -Competition and cooperation- Networks in business markets- Buyer behaviour – purchasing and supply management- Managing product offerings- New product development and innovation- Networks in business markets- Distribution and routes to market- Market and customer communication - Customer relationship management- Sales and key account management- Organizing for global markets -
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