{"title":"播音员的声音对感知、生理唤醒、对广告的态度、购买意向和回忆的影响","authors":"Emma Rodero","doi":"10.1080/19376529.2024.2389670","DOIUrl":null,"url":null,"abstract":"In radio messages, announcers use a particular and marked style that is not always conceived as the most effective. This study aims to analyze the perception, attitudes toward the brand, intent to ...","PeriodicalId":44611,"journal":{"name":"Journal of Radio & Audio Media","volume":"144 1","pages":""},"PeriodicalIF":1.2000,"publicationDate":"2024-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Voice of the Announcers Effects on Perception, Physiological Arousal, Attitudes Toward the Ad, Intent to Buy, and Recall\",\"authors\":\"Emma Rodero\",\"doi\":\"10.1080/19376529.2024.2389670\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In radio messages, announcers use a particular and marked style that is not always conceived as the most effective. This study aims to analyze the perception, attitudes toward the brand, intent to ...\",\"PeriodicalId\":44611,\"journal\":{\"name\":\"Journal of Radio & Audio Media\",\"volume\":\"144 1\",\"pages\":\"\"},\"PeriodicalIF\":1.2000,\"publicationDate\":\"2024-08-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Radio & Audio Media\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/19376529.2024.2389670\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Radio & Audio Media","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/19376529.2024.2389670","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
The Voice of the Announcers Effects on Perception, Physiological Arousal, Attitudes Toward the Ad, Intent to Buy, and Recall
In radio messages, announcers use a particular and marked style that is not always conceived as the most effective. This study aims to analyze the perception, attitudes toward the brand, intent to ...
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