播音员的声音对感知、生理唤醒、对广告的态度、购买意向和回忆的影响

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2024-08-19 DOI:10.1080/19376529.2024.2389670

Emma Rodero

引用次数: 0

摘要

在广播信息中，播音员使用的是一种特殊而明显的风格，这种风格并不总是被认为是最有效的。本研究旨在分析播音员对品牌的感知、态度和意向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Voice of the Announcers Effects on Perception, Physiological Arousal, Attitudes Toward the Ad, Intent to Buy, and Recall

In radio messages, announcers use a particular and marked style that is not always conceived as the most effective. This study aims to analyze the perception, attitudes toward the brand, intent to ...

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.