Alkkiomäki Tiia, Syrjälä Henna, Hanna Leipämaa-Leskinen, Elina Ellonen
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Critical discourse analysis of fast fashion companies' legitimation strategies on Instagram
In this article, we examine how fast fashion companies attempt to build legitimacy for their actions through social media marketing communications. The data are sourced from Lindex’s and H&M’s Inst...
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