Messaging About Race: Exploring Sorority and Fraternity Social Media

Abstract:

National movements, including Black Lives Matter and Abolish Greek Life, have resurfaced attention to racial dynamics within sorority and fraternity life (SFL) communities. Often, these discussions frame SFL as a homogenous entity and ignore crucial distinctions among organizations, such as the fact that historically white sororities and fraternities were not originally created to serve Students of Color, while culturally based sororities and fraternities were intentionally created to center and celebrate People of Color. Furthermore, some historically white sororities and fraternities have been more intentional than others in implementing race-conscious initiatives and addressing their exclusionary roots. However, research has yet to explore ways (inter)national sorority and fraternity leadership across organizational types attend to matters of race and racism in organizational messaging. This qualitative critical discourse analysis explored these dynamics, examining social media messaging on topics connected to race/ethnicity by (inter)national SFL organizations. Using data drawn from 37 culturally based and historically white sororities and fraternities over a four-year span, this study examined racial messaging using critical race theory.