在旅游全渠道中对服务工作进行合作投资,并对互补产品进行捆绑定价

IF 3.7 4区 管理学 Q2 BUSINESS
Zhisong Chen, Chaonan Tang, Shong-Iee Ivan Su
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引用次数: 0

摘要

在后大流行的动态变化环境中,多个旅游产品供应商服务努力的不合作投入和多个互补性旅游产品的非协同捆绑定价会导致消费者体验和满意度不佳以及旅游全渠道运营绩效低下。本研究采用博弈论的方法来探索和理解旅游全渠道中多个供应商互补产品的服务投入和捆绑定价机制的商业动态。本文将一个具有多个互补性旅游产品供应商的通用旅游全渠道结构概念化,并建立博弈理论模型,以研究服务投入和捆绑定价方法的最优运营决策,并考虑集中、分散和合作决策情景。对这些模型的最优决策和结果的推导和比较表明,在旅游全渠道中,关于服务投入和互补产品捆绑定价的合作战略比分散战略创造了更好的运营绩效。数值分析和敏感性分析的结果为旅游业全渠道从业者提供了宝贵的战略启示。旅游全渠道研究还为未来的旅游全渠道研究提供了更好的理论基础。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel

Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel

In a dynamically changing environment of post-pandemic, uncooperative investment of multiple tourism product suppliers’ service efforts and non-synergistic bundled pricing of multiple complementary tourism products lead to poor consumer experiences and satisfactions and low operational performance of tourism omnichannel. This study takes a game-theoretical approach to explore and understand the business dynamics regarding the investment of service efforts and bundled pricing mechanism of multiple suppliers’ complementary products in a tourism omnichannel, evolving rapidly in the tourism industry with still rare research literature. A generic tourism omnichannel structure with multiple complementary tourism product suppliers is conceptualized and formulated into game-theoretical models to investigate the optimal operational decisions on the service efforts investment and bundled pricing approach considering centralized, decentralized and cooperative decision scenarios. The derivation and comparison of the optimal decisions and outcomes for these models have shown that the cooperative strategy regarding the investment of service efforts and the bundled pricing of complementary products creates better operational performance than those of the decentralized ones in a tourism omnichannel. The findings of the numerical and sensitivity analyses offer valuable strategic insights to tourism omnichannel practitioners. The tourism omnichannel study also provides a better theoretical foundation for future tourism omnichannel research.

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来源期刊
CiteScore
7.50
自引率
12.80%
发文量
99
期刊介绍: The Internet and the World Wide Web have brought a fundamental change in the way that individuals access data, information and services. Individuals have access to vast amounts of data, to experts and services that are not limited in time or space. This has forced business to change the way in which they conduct their commercial transactions with their end customers and with other businesses, resulting in the development of a global market through the Internet. The emergence of the Internet and electronic commerce raises many new research issues. The Electronic Commerce Research journal will serve as a forum for stimulating and disseminating research into all facets of electronic commerce - from research into core enabling technologies to work on assessing and understanding the implications of these technologies on societies, economies, businesses and individuals. The journal concentrates on theoretical as well as empirical research that leads to better understanding of electronic commerce and its implications. Topics covered by the journal include, but are not restricted to the following subjects as they relate to the Internet and electronic commerce: Dissemination of services through the Internet;Intelligent agents technologies and their impact;The global impact of electronic commerce;The economics of electronic commerce;Fraud reduction on the Internet;Mobile electronic commerce;Virtual electronic commerce systems;Application of computer and communication technologies to electronic commerce;Electronic market mechanisms and their impact;Auctioning over the Internet;Business models of Internet based companies;Service creation and provisioning;The job market created by the Internet and electronic commerce;Security, privacy, authorization and authentication of users and transactions on the Internet;Electronic data interc hange over the Internet;Electronic payment systems and electronic funds transfer;The impact of electronic commerce on organizational structures and processes;Supply chain management through the Internet;Marketing on the Internet;User adaptive advertisement;Standards in electronic commerce and their analysis;Metrics, measurement and prediction of user activity;On-line stock markets and financial trading;User devices for accessing the Internet and conducting electronic transactions;Efficient search techniques and engines on the WWW;Web based languages (e.g., HTML, XML, VRML, Java);Multimedia storage and distribution;Internet;Collaborative learning, gaming and work;Presentation page design techniques and tools;Virtual reality on the net and 3D visualization;Browsers and user interfaces;Web site management techniques and tools;Managing middleware to support electronic commerce;Web based education, and training;Electronic journals and publishing on the Internet;Legal issues, taxation and property rights;Modeling and design of networks to support Internet applications;Modeling, design and sizing of web site servers;Reliability of intensive on-line applications;Pervasive devices and pervasive computing in electronic commerce;Workflow for electronic commerce applications;Coordination technologies for electronic commerce;Personalization and mass customization technologies;Marketing and customer relationship management in electronic commerce;Service creation and provisioning. Audience: Academics and professionals involved in electronic commerce research and the application and use of the Internet. Managers, consultants, decision-makers and developers who value the use of electronic com merce research results. Special Issues: Electronic Commerce Research publishes from time to time a special issue of the devoted to a single subject area. If interested in serving as a guest editor for a special issue, please contact the Editor-in-Chief J. Christopher Westland at westland@uic.edu with a proposal for the special issue. Officially cited as: Electron Commer Res
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