{"title":"在旅游全渠道中对服务工作进行合作投资，并对互补产品进行捆绑定价","authors":"Zhisong Chen, Chaonan Tang, Shong-Iee Ivan Su","doi":"10.1007/s10660-024-09878-7","DOIUrl":null,"url":null,"abstract":"<p>In a dynamically changing environment of post-pandemic, uncooperative investment of multiple tourism product suppliers’ service efforts and non-synergistic bundled pricing of multiple complementary tourism products lead to poor consumer experiences and satisfactions and low operational performance of tourism omnichannel. This study takes a game-theoretical approach to explore and understand the business dynamics regarding the investment of service efforts and bundled pricing mechanism of multiple suppliers’ complementary products in a tourism omnichannel, evolving rapidly in the tourism industry with still rare research literature. A generic tourism omnichannel structure with multiple complementary tourism product suppliers is conceptualized and formulated into game-theoretical models to investigate the optimal operational decisions on the service efforts investment and bundled pricing approach considering centralized, decentralized and cooperative decision scenarios. The derivation and comparison of the optimal decisions and outcomes for these models have shown that the cooperative strategy regarding the investment of service efforts and the bundled pricing of complementary products creates better operational performance than those of the decentralized ones in a tourism omnichannel. The findings of the numerical and sensitivity analyses offer valuable strategic insights to tourism omnichannel practitioners. The tourism omnichannel study also provides a better theoretical foundation for future tourism omnichannel research.</p>","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":"32 1","pages":""},"PeriodicalIF":3.7000,"publicationDate":"2024-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel\",\"authors\":\"Zhisong Chen, Chaonan Tang, Shong-Iee Ivan Su\",\"doi\":\"10.1007/s10660-024-09878-7\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>In a dynamically changing environment of post-pandemic, uncooperative investment of multiple tourism product suppliers’ service efforts and non-synergistic bundled pricing of multiple complementary tourism products lead to poor consumer experiences and satisfactions and low operational performance of tourism omnichannel. This study takes a game-theoretical approach to explore and understand the business dynamics regarding the investment of service efforts and bundled pricing mechanism of multiple suppliers’ complementary products in a tourism omnichannel, evolving rapidly in the tourism industry with still rare research literature. A generic tourism omnichannel structure with multiple complementary tourism product suppliers is conceptualized and formulated into game-theoretical models to investigate the optimal operational decisions on the service efforts investment and bundled pricing approach considering centralized, decentralized and cooperative decision scenarios. The derivation and comparison of the optimal decisions and outcomes for these models have shown that the cooperative strategy regarding the investment of service efforts and the bundled pricing of complementary products creates better operational performance than those of the decentralized ones in a tourism omnichannel. The findings of the numerical and sensitivity analyses offer valuable strategic insights to tourism omnichannel practitioners. The tourism omnichannel study also provides a better theoretical foundation for future tourism omnichannel research.</p>\",\"PeriodicalId\":47264,\"journal\":{\"name\":\"Electronic Commerce Research\",\"volume\":\"32 1\",\"pages\":\"\"},\"PeriodicalIF\":3.7000,\"publicationDate\":\"2024-08-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Electronic Commerce Research\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1007/s10660-024-09878-7\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Electronic Commerce Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1007/s10660-024-09878-7","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel
In a dynamically changing environment of post-pandemic, uncooperative investment of multiple tourism product suppliers’ service efforts and non-synergistic bundled pricing of multiple complementary tourism products lead to poor consumer experiences and satisfactions and low operational performance of tourism omnichannel. This study takes a game-theoretical approach to explore and understand the business dynamics regarding the investment of service efforts and bundled pricing mechanism of multiple suppliers’ complementary products in a tourism omnichannel, evolving rapidly in the tourism industry with still rare research literature. A generic tourism omnichannel structure with multiple complementary tourism product suppliers is conceptualized and formulated into game-theoretical models to investigate the optimal operational decisions on the service efforts investment and bundled pricing approach considering centralized, decentralized and cooperative decision scenarios. The derivation and comparison of the optimal decisions and outcomes for these models have shown that the cooperative strategy regarding the investment of service efforts and the bundled pricing of complementary products creates better operational performance than those of the decentralized ones in a tourism omnichannel. The findings of the numerical and sensitivity analyses offer valuable strategic insights to tourism omnichannel practitioners. The tourism omnichannel study also provides a better theoretical foundation for future tourism omnichannel research.
期刊介绍：
The Internet and the World Wide Web have brought a fundamental change in the way that individuals access data, information and services. Individuals have access to vast amounts of data, to experts and services that are not limited in time or space. This has forced business to change the way in which they conduct their commercial transactions with their end customers and with other businesses, resulting in the development of a global market through the Internet. The emergence of the Internet and electronic commerce raises many new research issues. The Electronic Commerce Research journal will serve as a forum for stimulating and disseminating research into all facets of electronic commerce - from research into core enabling technologies to work on assessing and understanding the implications of these technologies on societies, economies, businesses and individuals. The journal concentrates on theoretical as well as empirical research that leads to better understanding of electronic commerce and its implications. Topics covered by the journal include, but are not restricted to the following subjects as they relate to the Internet and electronic commerce: Dissemination of services through the Internet;Intelligent agents technologies and their impact;The global impact of electronic commerce;The economics of electronic commerce;Fraud reduction on the Internet;Mobile electronic commerce;Virtual electronic commerce systems;Application of computer and communication technologies to electronic commerce;Electronic market mechanisms and their impact;Auctioning over the Internet;Business models of Internet based companies;Service creation and provisioning;The job market created by the Internet and electronic commerce;Security, privacy, authorization and authentication of users and transactions on the Internet;Electronic data interc hange over the Internet;Electronic payment systems and electronic funds transfer;The impact of electronic commerce on organizational structures and processes;Supply chain management through the Internet;Marketing on the Internet;User adaptive advertisement;Standards in electronic commerce and their analysis;Metrics, measurement and prediction of user activity;On-line stock markets and financial trading;User devices for accessing the Internet and conducting electronic transactions;Efficient search techniques and engines on the WWW;Web based languages (e.g., HTML, XML, VRML, Java);Multimedia storage and distribution;Internet;Collaborative learning, gaming and work;Presentation page design techniques and tools;Virtual reality on the net and 3D visualization;Browsers and user interfaces;Web site management techniques and tools;Managing middleware to support electronic commerce;Web based education, and training;Electronic journals and publishing on the Internet;Legal issues, taxation and property rights;Modeling and design of networks to support Internet applications;Modeling, design and sizing of web site servers;Reliability of intensive on-line applications;Pervasive devices and pervasive computing in electronic commerce;Workflow for electronic commerce applications;Coordination technologies for electronic commerce;Personalization and mass customization technologies;Marketing and customer relationship management in electronic commerce;Service creation and provisioning. Audience: Academics and professionals involved in electronic commerce research and the application and use of the Internet. Managers, consultants, decision-makers and developers who value the use of electronic com merce research results. Special Issues: Electronic Commerce Research publishes from time to time a special issue of the devoted to a single subject area. If interested in serving as a guest editor for a special issue, please contact the Editor-in-Chief J. Christopher Westland at westland@uic.edu with a proposal for the special issue. Officially cited as: Electron Commer Res
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