Victor Tiberius , Nicole Chen , Mirko Bartels , Dietrich von der Oelsnitz
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Breaking out! A netnography study on motives of a digital nomad lifestyle
Digitalization and globalization have stimulated the emergence of digital nomadism as a lifestyle that combines work with constant travel. To address the shortage of skilled employees, a growing number of organizations has to consider to work with digital nomads as external service providers. However, little is known yet about why individuals choose to become constant travelers in the first place. We address this research gap and aim to identify the motives for choosing a digital nomad lifestyle. To this end, we conduct a netnography study on 3,000 online posts from digital nomad communities. Using the Gioia method, we find several repelling and attracting work-related and leisure/travel-related motives and a combination of both. We discuss the implications of these findings for organizations as well as future research opportunities.
期刊介绍：
Technology in Society is a global journal dedicated to fostering discourse at the crossroads of technological change and the social, economic, business, and philosophical transformation of our world. The journal aims to provide scholarly contributions that empower decision-makers to thoughtfully and intentionally navigate the decisions shaping this dynamic landscape. A common thread across these fields is the role of technology in society, influencing economic, political, and cultural dynamics. Scholarly work in Technology in Society delves into the social forces shaping technological decisions and the societal choices regarding technology use. This encompasses scholarly and theoretical approaches (history and philosophy of science and technology, technology forecasting, economic growth, and policy, ethics), applied approaches (business innovation, technology management, legal and engineering), and developmental perspectives (technology transfer, technology assessment, and economic development). Detailed information about the journal's aims and scope on specific topics can be found in Technology in Society Briefings, accessible via our Special Issues and Article Collections.
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