正确书写：应用程序图标中的手写字体对不同监管重点的消费者下载量的影响

IF 3.7 4区管理学 Q2 BUSINESS

Electronic Commerce Research Pub Date : 2024-08-03 DOI:10.1007/s10660-024-09885-8

Ming Chen, Shih-Heng Yu, Xiangdong Jin

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引用次数: 0

摘要

随着智能手机的普及，各类移动应用程序（App）已融入人们生活的方方面面。最近，在应用程序图标中插入广告标语已成为一种新的宣传方式。因此，本研究探讨了应用程序图标中的广告标语字体对不同监管重点的消费者下载量的影响。具体而言，两项研究的结果表明，对促销（预防）关注度较高的消费者对应用图标中广告语采用手写（机写）字体的应用有更强的下载意愿。此外，这种影响还受到消费者对应用程序服务或功能的风险认知的中介作用，并强调了时间压力作为边界条件的影响。因此，我们的研究结果不仅为有关符号联想、字体推断和监管重点的文献做出了贡献，还强调了使用手写字体的风险，并提供了可用于提高下载意愿的操作方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses

查看原文本刊更多论文

Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses

With the popularization of smartphones, various types of mobile applications (apps) have been integrated into every aspect of people’s lives. Recently, the insertion of advertising slogans into app icons has become a new promotional method. Accordingly, this research examines the influence of advertising slogan typefaces in app icons on the downloads of consumers with different regulatory focuses. Specifically, the results of two studies demonstrate that consumers with a greater promotion (prevention) focus have a stronger download intention toward apps with handwritten (machine-written) typefaces in advertising slogans in their app icons. Moreover, this effect is mediated by consumers’ risk perceptions regarding app services or functions, and the effect of time pressure as a boundary condition is emphasized. Our findings thus not only contribute to the literature concerning symbolic association, typeface inference, and regulatory focus but also highlight the risk of using handwritten typefaces and provide operational methods that can be applied to increase download intentions.

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来源期刊

Electronic Commerce Research Multiple-

CiteScore

7.50

自引率

12.80%

发文量

期刊介绍： The Internet and the World Wide Web have brought a fundamental change in the way that individuals access data, information and services. Individuals have access to vast amounts of data, to experts and services that are not limited in time or space. This has forced business to change the way in which they conduct their commercial transactions with their end customers and with other businesses, resulting in the development of a global market through the Internet. The emergence of the Internet and electronic commerce raises many new research issues. The Electronic Commerce Research journal will serve as a forum for stimulating and disseminating research into all facets of electronic commerce - from research into core enabling technologies to work on assessing and understanding the implications of these technologies on societies, economies, businesses and individuals. The journal concentrates on theoretical as well as empirical research that leads to better understanding of electronic commerce and its implications. Topics covered by the journal include, but are not restricted to the following subjects as they relate to the Internet and electronic commerce: Dissemination of services through the Internet;Intelligent agents technologies and their impact;The global impact of electronic commerce;The economics of electronic commerce;Fraud reduction on the Internet;Mobile electronic commerce;Virtual electronic commerce systems;Application of computer and communication technologies to electronic commerce;Electronic market mechanisms and their impact;Auctioning over the Internet;Business models of Internet based companies;Service creation and provisioning;The job market created by the Internet and electronic commerce;Security, privacy, authorization and authentication of users and transactions on the Internet;Electronic data interc hange over the Internet;Electronic payment systems and electronic funds transfer;The impact of electronic commerce on organizational structures and processes;Supply chain management through the Internet;Marketing on the Internet;User adaptive advertisement;Standards in electronic commerce and their analysis;Metrics, measurement and prediction of user activity;On-line stock markets and financial trading;User devices for accessing the Internet and conducting electronic transactions;Efficient search techniques and engines on the WWW;Web based languages (e.g., HTML, XML, VRML, Java);Multimedia storage and distribution;Internet;Collaborative learning, gaming and work;Presentation page design techniques and tools;Virtual reality on the net and 3D visualization;Browsers and user interfaces;Web site management techniques and tools;Managing middleware to support electronic commerce;Web based education, and training;Electronic journals and publishing on the Internet;Legal issues, taxation and property rights;Modeling and design of networks to support Internet applications;Modeling, design and sizing of web site servers;Reliability of intensive on-line applications;Pervasive devices and pervasive computing in electronic commerce;Workflow for electronic commerce applications;Coordination technologies for electronic commerce;Personalization and mass customization technologies;Marketing and customer relationship management in electronic commerce;Service creation and provisioning. Audience: Academics and professionals involved in electronic commerce research and the application and use of the Internet. Managers, consultants, decision-makers and developers who value the use of electronic com merce research results. Special Issues: Electronic Commerce Research publishes from time to time a special issue of the devoted to a single subject area. If interested in serving as a guest editor for a special issue, please contact the Editor-in-Chief J. Christopher Westland at westland@uic.edu with a proposal for the special issue. Officially cited as: Electron Commer Res