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制造商进入和代理形式对在线渠道结构的影响

IF 2.7 4区 管理学 Q2 MANAGEMENT
Journal of the Operational Research Society Pub Date : 2024-08-04 DOI:10.1080/01605682.2024.2385471
Xiangxiang Wu, Yong Zha
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引用次数: 0

摘要

本文研究了制造商进入和代理形式对在线平台渠道结构的影响。更确切地说，我们研究了两家公司的战略销售模式决策。
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Impact of manufacturer entry and agency format on online channel structures
In the paper, we study the impact of manufacturer entry and agency format on the channel structure of online platforms. More precisely, we examine the strategic selling model decisions of two compe...
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来源期刊
Journal of the Operational Research Society
Journal of the Operational Research Society 管理科学-运筹学与管理科学
CiteScore
6.80
自引率
13.90%
发文量
144
审稿时长
7.3 months
期刊介绍： JORS is an official journal of the Operational Research Society and publishes original research papers which cover the theory, practice, history or methodology of OR.
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