提升回收价值：来自新兴经济体的证据

IF 1.8 Q3 BUSINESS

Journal of International Consumer Marketing Pub Date : 2024-08-06 DOI:10.1080/08961530.2024.2383910

Serdar S. Durmusoglu, B. Selin Gokkut

引用次数: 0

摘要

可持续消费研究，尤其是了解消费者如何将其购买习惯调整为更可持续的购买习惯（如升级再造产品）的研究，已迅速普及。U...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Boosting Upcycled Value: Evidence from an Emerging Economy

Sustainable consumption research, particularly understanding how consumers realign their purchasing habits toward more sustainable ones (e.g., upcycled products), has swiftly grown in popularity. U...

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来源期刊

Journal of International Consumer Marketing BUSINESS-

CiteScore

7.60

自引率

6.10%

发文量

期刊介绍： The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.