妇女通过品牌试验厨房进入广告业

IF 0.4 Q4 COMMUNICATION

American Journalism Pub Date : 2024-07-29 DOI:10.1080/08821127.2024.2373705

Lisa Mullikin Parcell, Paul Myers

引用次数: 0

摘要

20 世纪初，随着品牌食品的传播，广告商开始直接面向女性购物者。全国性品牌和广告公司采用了女性对女性的广告方式...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Women’s Entrée into Advertising Through the Brand Test Kitchen

As branded food products spread in the early 1900s, advertisers began speaking directly to women shoppers. Adopting a women-advertising-to-women approach, national brands and advertising agencies h...

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来源期刊

American Journalism COMMUNICATION-

CiteScore

0.30

自引率

0.00%

发文量

期刊介绍： American Journalism, the peer-reviewed, quarterly journal of the American Journalism Historians Association, publishes original articles on the history of journalism, media, and mass communication in the United States and internationally. The journal also features historiographical and methodological essays, book reviews, and digital media reviews.