影响莱索托博托大学马塞卢校区会计专业毕业班学生快餐消费的因素

Bongane Debese, T. Mosoeunyane
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引用次数: 0

摘要

本研究以社会经济和心理变量为重点,探讨了会计专业毕业班学生对快餐的消费习惯。通过 WhatsApp 群组和电子邮件向 32 名学生发送结构化问卷,收集数据。研究发现,欲望和个人态度在很大程度上影响着学生在快餐上的消费决定,而同伴压力、父母收入和个人喜好则是主要因素。促销和折扣等经济因素对购买快餐的总体影响较小。研究发现,面包和薯片是最受学生欢迎和经常选择的食品,这反映了大学生青睐现成食品的趋势,因为现成食品方便快捷,适合忙碌的日程安排。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Factors Influencing Fast Food Spending among Final-Year Accounting Students at Botho University, Maseru Campus, Lesotho
The study examines the spending habits of final-year accounting students towards fast-food, focusing on socioeconomic and psychological variables. Data was collected through structured questionnaires sent via WhatsApp group and emails to 32 students. The research found that desire and individual attitudes significantly influence students' decisions to spend money on fast food, with peer pressure, parental income, and personal preferences being the main factors. Economic factors like promotions and discounts had less impact on overall fast- food purchasing. Bread and potato chips were found to be the most popular and often chosen foods among students, reflecting the trend of university students favouring ready-made meals due to their convenience and fit into busy schedules.
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