{"title":"旅游和酒店业研究中的增强现实技术：2010 至 2024 年回顾","authors":"M. Jalilvand, Hamed Ghasemi","doi":"10.1108/jstpm-04-2024-0136","DOIUrl":null,"url":null,"abstract":"Purpose\nAugmented reality (AR) is revolutionizing the tourism and hospitality industry by offering immersive experiences as well as creating more engaging, informative and accessible travel experiences that attract tourists from around the globe. From virtual tours and immersive historical site recreations to navigation assistance and cultural education, AR technology is transforming the way we explore and interact with the destinations. This study aims to identify benefits, risks, tools and techniques of AR in the tourism and hospitality literature.\n\nDesign/methodology/approach\nThe authors conducted a systematic literature review to answer six research questions. The authors also identified 33 primary studies, dated from January 2010 to February 2024 and coded them via a thematic analysis. Related studies were obtained through searching in Web of Science and Scopus.\n\nFindings\nThe results identified nine themes for benefits, eight themes for risks/disadvantages and four tools and applications-related themes. Through the thematic analysis, the major benefits of AR in the tourism and hospitality were found to be differentiated travel experiences, improved performance of tourism value chain, more effective marketing efforts of tourism businesses, enhanced tourists’ engagement, enhanced performance of tourism destinations, stimulated behavioral intentions, tourist empowerment and providing more value, interactivity and integrity. Furthermore, eight risks were identified: physical, privacy and security, social, service failure, technical, psychological, managerial, information and knowledge gaps. The authors also recognized four tools and applications-related themes, namely, AR-enabled tools, AR applications, AR-enabled apps and AR-based techniques.\n\nOriginality/value\nTo the best of the authors’ knowledge, this review provides the first systematic exploration of the existing literature on usage of AR in the context of tourism and hospitality value chain.\n","PeriodicalId":507678,"journal":{"name":"Journal of Science and Technology Policy Management","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Augmented reality technology in tourism and hospitality research: a review from 2010 to 2024\",\"authors\":\"M. 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引用次数: 0
摘要
目的增强现实技术（AR）正在彻底改变旅游业和酒店业，它提供身临其境的体验，并创造出更具吸引力、信息量更大、更容易获得的旅游体验，吸引着来自全球各地的游客。从虚拟游览和身临其境的历史遗迹再现到导航辅助和文化教育，AR 技术正在改变我们探索旅游目的地并与之互动的方式。本研究旨在确定旅游业和酒店业文献中 AR 的益处、风险、工具和技术。作者还确定了 2010 年 1 月至 2024 年 2 月期间的 33 项主要研究，并通过专题分析对这些研究进行了编码。通过在 Web of Science 和 Scopus 中进行搜索，获得了相关的研究结果。研究结果确定了九个益处主题、八个风险/弊端主题以及四个工具和应用相关主题。通过主题分析，发现 AR 在旅游业和酒店业中的主要益处包括：差异化的旅游体验、旅游价值链绩效的提高、旅游企业更有效的营销努力、游客参与度的提高、旅游目的地绩效的提高、行为意向的激发、游客赋权以及提供更多价值、互动性和完整性。此外，还确定了八种风险：物理风险、隐私和安全风险、社会风险、服务失败风险、技术风险、心理风险、管理风险、信息和知识差距风险。作者还确认了四个与工具和应用相关的主题，即：AR 工具、AR 应用、AR 应用和基于 AR 的技术。 原创性/价值 据作者所知，本综述首次系统地探讨了旅游业和酒店业价值链中使用 AR 的现有文献。
Augmented reality technology in tourism and hospitality research: a review from 2010 to 2024
Purpose
Augmented reality (AR) is revolutionizing the tourism and hospitality industry by offering immersive experiences as well as creating more engaging, informative and accessible travel experiences that attract tourists from around the globe. From virtual tours and immersive historical site recreations to navigation assistance and cultural education, AR technology is transforming the way we explore and interact with the destinations. This study aims to identify benefits, risks, tools and techniques of AR in the tourism and hospitality literature.
Design/methodology/approach
The authors conducted a systematic literature review to answer six research questions. The authors also identified 33 primary studies, dated from January 2010 to February 2024 and coded them via a thematic analysis. Related studies were obtained through searching in Web of Science and Scopus.
Findings
The results identified nine themes for benefits, eight themes for risks/disadvantages and four tools and applications-related themes. Through the thematic analysis, the major benefits of AR in the tourism and hospitality were found to be differentiated travel experiences, improved performance of tourism value chain, more effective marketing efforts of tourism businesses, enhanced tourists’ engagement, enhanced performance of tourism destinations, stimulated behavioral intentions, tourist empowerment and providing more value, interactivity and integrity. Furthermore, eight risks were identified: physical, privacy and security, social, service failure, technical, psychological, managerial, information and knowledge gaps. The authors also recognized four tools and applications-related themes, namely, AR-enabled tools, AR applications, AR-enabled apps and AR-based techniques.
Originality/value
To the best of the authors’ knowledge, this review provides the first systematic exploration of the existing literature on usage of AR in the context of tourism and hospitality value chain.
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