用户使用由管理员管理的 Facebook 群组推广疫苗接种的体验。

IF 2.5 4区 医学 Q2 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH
Christina N Wysota, Lorien C Abroms, Hanna DeVarona, Donald Koban, Melissa Napolitano, David A Broniatowski
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引用次数: 0

摘要

目的:研究用户在旨在推广 2019 年冠状病毒病(COVID-19)疫苗的 Facebook 群组干预中的体验:设计:在为期 28 天(四周)的时间里,Facebook 小组成员每天发布 2-3 条疫苗接种帖子。帖子旨在宣传 COVID-19 疫苗接种知识、征求对 COVID-19 疫苗接种的关注并吸引成员参与。在四周后对参与者的体验进行调查:参与者参与者:未接种疫苗的个人,他们被随机分配到干预组,并完成了四周的跟踪调查(N = 216,82.1%):四周后,参与者对其在 Facebook 群组中的体验进行评分(例如,项目满意度),并就其对群组的满意度提供开放文本回复。对自由文本回复进行双重编码,并对出现的主题进行研究:参与者平均年龄为 37.0 岁(SD = 10.3),大多数为女性(70.9%)和白人(79.7%)。大多数参与者对小组感到满意(76.7%),认为其他人都很友好(M = 5.58/7),并在讨论健康信息时感到安全(M = 3.96/5)。开放文本回答显示,参与者喜欢该计划是因为他们认为信息有用(27.7%),其他成员友好(16.1%),小组是一个安全的地方(13.8%)。虽然很多人回答说他们没有什么不喜欢这个项目的地方(37.6%),但也有近三分之一(31.9%)的人表示不喜欢这个项目,因为它似乎过于支持疫苗接种,而且其他成员显得很粗鲁(7.1%)。政治观点保守的人对该小组的满意度较低(P = .04):结论:Facebook 群组是让参与者参与改善 COVID-19 疫苗接种的一种可接受的方式。Facebook 群组的某些方面可以在今后的迭代中加以改进。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
User Experiences With a Moderated Facebook Group to Promote Vaccination.

Purpose: To examine user experiences in a moderated Facebook group intervention aimed at Coronavirus disease 2019 (COVID-19) vaccine promotion.

Design: Facebook group members were given 2-3 vaccination posts/day for 28 days (four weeks). Posts were aimed at educating about COVID-19 vaccination, soliciting concerns around COVID-19 vaccination, and engaging members. Participants were surveyed about their experience at four weeks.

Setting: Moderated Facebook group.

Participants: Unvaccinated individuals who were randomized to the intervention group and completed four week follow-up (N = 216, 82.1%).

Method: After four weeks, participants rated their experience in the Facebook group (eg, program satisfaction) and provided open-text responses about their satisfaction with the group. Free-text responses were dual coded and emergent themes were examined.

Results: On average, participants were 37.0 years old (SD = 10.3), majority female (70.9%), and white (79.7%). The majority of participants were satisfied with the group (76.7%), agreed that other people were friendly (M = 5.58/7), and felt safe discussing health information (M = 3.96/5). Open-text responses revealed that participants liked the program because they thought the information was useful (27.7%), other members were friendly (16.1%), and the group was a safe place (13.8%). While many responded that there was nothing they did not like about the program (37.6%), nearly one-third (31.9%) reported disliking the program because it appeared to be too much in favor of vaccination and because other members came across as rude (7.1%). Those with conservative political views were less likely to be satisfied with the group (P = .04).

Conclusion: Facebook groups represent an acceptable way to engage participants to improve vaccination against COVID-19. Some aspects of the Facebook group could be improved for future iterations.

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来源期刊
American Journal of Health Promotion
American Journal of Health Promotion PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH-
CiteScore
4.40
自引率
3.70%
发文量
184
期刊介绍: The editorial goal of the American Journal of Health Promotion is to provide a forum for exchange among the many disciplines involved in health promotion and an interface between researchers and practitioners.
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