创新、智能、绿色和清真:穆斯林旅游目的地的营销秘诀

IF 2.5 Q2 BUSINESS, FINANCE
Dwi Suhartanto, Fatya Alty Amalia, Aceng Gima Sugiama, Septi Fahmi Choirisa, Muhamad Nova
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引用次数: 0

摘要

目的 本研究通过整合体验质量、创新、智能技术和环境问题等决定因素,探讨游客忠诚度作为穆斯林旅游目的地营销的关键因素。数据分析显示,智能技术和环境问题的加入加强了创新-质量-忠诚度模型。具体而言,本研究强调了智能旅游技术和环境问题对于推动目的地创新质量和游客整体体验至关重要,而这又会影响游客的忠诚度。 本研究为穆斯林旅游目的地的营销管理者提供了提示,帮助他们通过在穆斯林游客中建立忠诚度来实现目的地的可持续发展。为了实现这一目标,建议穆斯林旅游目的地利用智能技术和创建环境友好型目的地来推动创新。原创性/价值据作者所知,这是首次在清真旅游背景下对创新-质量-忠诚度模型与智能旅游技术和环境问题的结合进行研究。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Innovative, smart, green and halal: a recipe for marketing Muslim destination

Purpose

This study explores tourist loyalty as a key for marketing Muslim destinations by integrating experience quality, innovation, smart technology and environmental concerns as determinants.

Design/methodology/approach

A quantitative research approach was applied by gathering data from 442 inbound Muslim tourists who visited various tourist destinations in Indonesia. PLS-SEM was utilized to examine the hypothesized association between the construct variables.

Findings

The data analysis reveals that the inclusion of smart technology and environmental concerns strengthens the innovation-quality-loyalty model. Specifically, this study highlights that smart tourism technology, and environmental concerns are essential to drive the quality of destination innovation and tourist holistic experience, which subsequently impact tourist loyalty.

Practical implications

This study provides hints to the marketing managers of Muslim tourist destinations to make their destination sustainable by creating loyalty among their Muslim visitors. In order to achieve this target, Muslim destinations are suggested to utilize smart technology and create environmentally friendly destinations to push innovation.

Originality/value

To the best of the authors’ knowledge, this is the first examination of the amalgamating innovation-quality-loyalty model with smart tourism technology and environmental concerns in the context of halal tourism.

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来源期刊
CiteScore
4.80
自引率
22.70%
发文量
78
期刊介绍: The journal provides a dynamic forum for the advancement of accounting and business knowledge based on Shari’ah and Islamic activities that have an impact on the welfare of society. JIABR publishes articles on the interplay between Islamic business ethics, accounting, auditing and governance, in promoting accountability, socio-economic justice (adl) and everlasting success (al-falah). It seeks to inform, among others, current theoretical and empirical research and practice in Islamic accounting, auditing and corporate governance, management of Islamic organizations, accounting regulation and policy for Islamic institutions, Shari’ah auditing and corporate governance, financial and non-financial performance measurement and disclosure in Islamic institutions and organizations. All styles of research, theoretical and empirical, case studies, practice-based papers and research notes that are well written and falling within the journal''s scope, are generally welcomed by the journal. Scope/Coverage Development of accounting, auditing and corporate governance concepts based on Shari’ah Socio-political influence on accounting and auditing regulation and policy making for Islamic financial institutions and organizations Historical perspectives on Islamic accounting, auditing and financial management Critical analysis on issues and challenges on accounting disclosure and measurement, Shari’ah audit and corporate governance Controls and risks in Islamic organizations Financial and non-financial performance measurement and disclosure.
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