探索千禧一代在南非网购鞋类产品时的客户电子忠诚度

IF 3 Q2 BUSINESS

Cogent Business & Management Pub Date : 2024-07-31 DOI:10.1080/23311975.2024.2365996

Siphamandla Bingwa, Christine Frances De Meyer-Heydenrych, Mornay Roberts-Lombard

引用次数: 0

摘要

在南非，千禧一代在网上购买鞋类产品的人数不断增加。因此，南非的零售商应更多地了解这些消费者的网上期望，以提高他们的网上购物能力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Cogent Business & Management BUSINESS-

CiteScore

4.40

自引率

10.00%

发文量

301

审稿时长

16 weeks

期刊介绍： Cogent Business & Management is a fully peer-reviewed, open access journal with a mission to help researchers reach a truly global audience, interact with experts in their field, and discover new connections across diverse fields of research. Cogent Business & Management considers original research articles, reviews and letters in the following branches of business and management research: Accounting, Corporate Governance & Business Ethics Banking & Finance Information & Technology Management Management Marketing Operations Management.