揭示社交媒体影响因素对残疾人可持续购买意愿和环保意识的影响：关注残疾类型的调节作用

IF 1.8 Q3 BUSINESS

Journal of International Consumer Marketing Pub Date : 2024-08-01 DOI:10.1080/08961530.2024.2384073

Aws Horrich, Myriam Ertz, Insaf Bekir

引用次数: 0

摘要

本研究探讨了社交媒体影响者（SMIs）如何影响残疾人的购买行为意向并提高他们的认知度。本研究采用定量分析的方法，对社交媒体的影响因素进行了分析。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Unraveling the Dynamics of Social Media Influencers on Sustainable Purchase Intentions and Environmental Awareness Among People with Disabilities: A Focus on the Moderating Role of Disability Types

This research explores how social media influencers (SMIs) impact the intentions of people with disabilities to engage in purchasing behavior and increase their awareness. Using a quantitative appr...

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来源期刊

Journal of International Consumer Marketing BUSINESS-

CiteScore

7.60

自引率

6.10%

发文量

期刊介绍： The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.