培养旅游业和酒店业忠诚计划中的内涵忠诚度：关于奖励时机、公平感知和视觉注意力的眼动跟踪实验

IF 3.4 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism Recreation Research Pub Date : 2024-08-01 DOI:10.1080/02508281.2024.2369487

Wagner Júnior Ladeira, Weng Marc Lim, Fernando de Oliveira Santini, Tareq Rasul, John Lewis Rice, Mohd Azhar

引用次数: 0

摘要

本研究探讨了奖励时机（即时奖励与延迟奖励）对内涵忠诚度的影响（基于意图的有意承诺，即即使是在...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Fostering conative loyalty in tourism and hospitality loyalty programs: an eye-tracking experiment of reward timing, fairness perception, and visual attention

This study investigates the impact of reward timing (immediate versus delayed rewards) on conative loyalty (deliberate, intention-based commitment to repeatedly choose a specific brand, even in the...

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来源期刊

Tourism Recreation Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

11.30

自引率

7.10%

发文量

期刊介绍： Tourism Recreation Research is a multidisciplinary international journal now published quarterly; it focuses on research problems in various tourism and recreational environments — ecological, economic, and socio-cultural — and attempts to seek solutions for sustainable development. Contributions are also encouraged on fundamental research concepts and theories. The journal carries regular features such as Research Note, Post-Published Reviews and Book Reviews. The ‘Research Note’ provides opportunity for scholars who have attained sufficient maturity to establish reliable findings in their field of research. The ‘Post-Published Review’ section has been introduced to capture deep insights into the papers that have already been published in Tourism Recreation Research to fill in gaps in the received information. Strong emphasis is laid on original research and readable prose.