印度共同基金投资中的投资者行为意向:计划行为理论的适用性

IF 2.5 Q2 ECONOMICS
Heena Thanki, Naliniprava Tripathy, Sweety Shah
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引用次数: 0

摘要

本研究以计划行为理论为基础,探讨了主观规范、态度和感知控制行为(金融知识)对投资者投资共同基金行为意向的影响。我们运用结构方程模型--路径分析来研究金融知识、主观规范和态度对共同基金投资者行为投资意向的影响。研究结果表明,投资者对共同基金投资的选择受其主观规范、态度和金融知识的积极影响。与态度和金融知识相比,主观规范对投资决策的影响更大。年龄、性别和教育水平对态度、主观规范和金融知识没有调节作用。事实证明,这项研究在行为金融学文献中是独一无二的。研究结果令人大开眼界,因为共同基金投资意向受到主观规范的影响,间接表明投资者缺乏共同基金投资意识。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Investors’ Behavioral Intention in Mutual Fund Investments in India: Applicability of Theory of Planned Behavior

Investors’ Behavioral Intention in Mutual Fund Investments in India: Applicability of Theory of Planned Behavior

This study examines the impact of subjective norm, attitude and perceived control behavior (financial literacy) on investors’ behavioral intention to invest in mutual funds based on the theory of planned behavior. We have applied Structural Equation Modelling - path analysis to examine the influence of financial literacy, subjective norms, and attitude on the behavioral investment intention of mutual fund investors. The study’s findings indicate that Investors’ choice to invest in a mutual fund is positively prejudiced by their subjective norms, attitude, and financial literacy. Subjective norms significantly influence investment decisions more than attitude and financial literacy. Age, gender, and level of education have no moderating effect on attitude, subjective norms, and financial literacy. The study is proved to be unique to the literature on behavioral finance. The study’s findings are eye-opening as the investment intentions in the mutual fund are influenced by subjective norms, indirectly signaling that investors lack awareness of mutual fund investment.

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来源期刊
CiteScore
3.00
自引率
0.00%
发文量
34
期刊介绍: The current remarkable growth in the Asia-Pacific financial markets is certain to continue. These markets are expected to play a further important role in the world capital markets for investment and risk management. In accordance with this development, Asia-Pacific Financial Markets (formerly Financial Engineering and the Japanese Markets), the official journal of the Japanese Association of Financial Econometrics and Engineering (JAFEE), is expected to provide an international forum for researchers and practitioners in academia, industry, and government, who engage in empirical and/or theoretical research into the financial markets. We invite submission of quality papers on all aspects of finance and financial engineering. Here we interpret the term ''financial engineering'' broadly enough to cover such topics as financial time series, portfolio analysis, global asset allocation, trading strategy for investment, optimization methods, macro monetary economic analysis and pricing models for various financial assets including derivatives We stress that purely theoretical papers, as well as empirical studies that use Asia-Pacific market data, are welcome. Officially cited as: Asia-Pac Financ Markets
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