信任和宗教信仰对清真产品购买意向的影响:态度的间接影响

IF 3.8 Q2 BUSINESS
Fatih Koc, Bekir Ozkan, Marcos Komodromos, Ibrahim Halil Efendioglu, Tamer Baran
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引用次数: 0

摘要

目的本研究的主要目的是探讨与清真产品有关的信任和宗教信仰如何影响土耳其消费者购买此类商品的意愿。此外,本研究还旨在确定对清真产品的态度是否在这些影响中起到了中介作用。设计/方法/途径通过在线调查从居住在土耳其的 847 人中收集了数据。研究结果表明,对清真产品的信任对购买清真产品的意愿和对清真产品的态度都有积极影响。此外,一个人对清真产品的态度也会影响其购买意向。此外,一个人的宗教信仰-信仰水平影响购买清真产品的意愿,而宗教信仰-实践水平影响对清真产品的态度。此外,通过间接效应分析发现,对清真产品和宗教习俗的信任会通过态度对购买意向产生间接影响。研究局限/启示这些结果大大有助于理解对清真产品的信任、宗教信仰水平和态度之间在影响消费者购买意向和对清真产品的态度方面的复杂互动关系。这些影响为了解消费者的宗教信仰、信任感和态度如何影响他们购买清真认证产品提供了宝贵的见解。在更大的范围内验证这些结论,并在不同的背景下对其进行探索将是有益的。根据研究结果,宗教信仰的信仰维度对购买清真产品的意向有显著的积极影响。社会影响在网站、社交媒体平台或产品包装上分享信息是有效的。如果企业真正遵守清真标准,满足重视清真产品的消费者的真正需求,就能提高消费者对此类产品的兴趣。研究的主要目的是考察具有强烈宗教信仰并对消费清真产品敏感的消费者的信任度。研究从三个层面考察了信任度:对清真产品的信任度、对生产清真产品的公司的信任度以及对提供清真认证的机构的信任度。该研究还采用双维度方法考察了消费者的宗教信仰水平,包括他们的信仰和习俗。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The effects of trust and religiosity on halal products purchase intention: indirect effect of attitude

Purpose

The primary objective of this study is to examine how trust and religiosity, in relation to halal products, impact Turkish consumers' intention to purchase such goods. Furthermore, the study aims to identify whether attitudes towards halal products play a mediating role in these effects.

Design/methodology/approach

Data were collected from 847 people living in Turkey using an online survey. The authors empirically tested the proposed conceptual model via structural equation modeling.

Findings

The study’s results show that trust in halal products has a positive impact on both the intention to buy halal products and the attitude towards them. Moreover, one’s attitude towards halal products affects the intention to purchase them. Additionally, one’s religiosity-belief level influences the intention to purchase halal products, while religiosity-practice level influences the attitude towards halal products. Furthermore, through indirect effect analyses, it was found that trust in halal products and religious practices has an indirect impact on intention through attitude.

Research limitations/implications

These outcomes significantly contribute to understanding the complex interactions between trust in halal products, levels of religiosity, and attitudes in shaping consumers' purchase intentions and approaches towards halal products. These implications offer valuable insights into how consumers' religious beliefs, trust perceptions, and attitudes influence their purchase of halal-certified products. Validating these conclusions on a larger scale and exploring them in different contexts would be beneficial.

Practical implications

The practice dimension of religiosity pertains to performing actions prescribed by the religion, embodying the practical applications of religious teachings. According to the research findings, the belief dimension of religiosity significantly and positively affects the intention to purchase halal products. This finding aligns with several prior studies.

Social implications

Sharing information on websites, social media platforms, or product packaging can be effective. If businesses genuinely adhere to halal standards and address the genuine needs of consumers who value halal products, they can enhance consumers' interest in such products.

Originality/value

This research was conducted in Turkey, where most people follow the Muslim faith. The main objective of the study was to examine the trust levels of consumers who have strong religious beliefs and are sensitive to consuming halal products. The study looked at trust on three levels: trust in the halal product, trust in the company that produces halal products, and trust in institutions that provide halal certification. The study also looked at the religiosity levels of the consumers using a two-dimensional approach, which included their beliefs and practices.

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来源期刊
CiteScore
9.80
自引率
19.20%
发文量
61
期刊介绍: The EuroMed Journal of Business (EMJB) is the premier publication facilitating dialogue among researchers from Europe and the Mediterranean. It plays a vital role in generating and disseminating knowledge about various business environments and trends in this region. By offering an up-to-date overview of emerging business practices in specific countries, EMJB serves as a valuable resource for its readers. As the official journal of the EuroMed Academy of Business, EMJB is committed to reflecting the economic growth seen in the European-Mediterranean region. It aims to be a focused and targeted business journal, highlighting environmental opportunities, threats, and marketplace developments in the area. Through its efforts, EMJB promotes collaboration and open dialogue among diverse research cultures and practices. EMJB serves as a platform for debating and disseminating research findings, new research areas and techniques, conceptual developments, and practical applications across various business segments. It seeks to provide a forum for discussing new ideas in business, including theory, practice, and the issues that arise within the field.
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