Cognitive social capital and new product performance: indirect effect of potential absorptive and innovation capacity: a tourism-based study

Purpose

The purpose of this paper is to respond to the existing gap in the literature and analyze empirically the mediating role of potential absorptive capacity and innovation capacity in the relationship between socio-cognitive capital and new product performance in tourism businesses.

Design/methodology/approach

Partial least squares structural equation modeling (PLS-SEM) was applied to measure the effect of independent variables and mediators on the results of new products through information collected from 300 companies through a structured questionnaire applied to tourism companies.

Findings

Important findings are presented demonstrating the positive and significant influence of cognitive social capital on the results of new products; however, this is not enough, so the potential absorption capacity and the capacity for innovation play a very important role in improving the effect on the results of new products. The findings suggest that organizations should direct their culture and shared goals toward assimilation and knowledge and the development of innovation capabilities in order to obtain more successful new product results.

Originality/value

The study adds value to the study of social capital by analyzing social cognitive capital and its impact on new product performance. In contrast to previous studies, it suggests incorporating potential absorptive capacity and innovation capacity as mediating variables in a comprehensive model that illustrates the positive spillover effect, thereby enhancing the outcomes related to new product performance.

研究目的

本文旨在處理現存文獻內的研究缺口。研究人員以實證研究法、去分析於旅遊業內潛在的吸收能力和創新能力在社會認知性資本與新產品性能之間的關聯上所扮演的協調角色。

研究設計/方法

研究人員以結構型問卷向300間旅遊公司收集資料和數據,並使用偏最小平方法的結構方程模型 (PLS-SEM),去測量各自變數與協調者對新產品的成效所產生的影響。

研究結果

研究結果頗為重要,因它證明了認知性社會資本,對新產品的成效會產生積極和重大的影響。唯這仍不足夠; 研究結果更確認了潛在的吸收能力和創新能力在優化新產品成效所帶來的影響方面,確扮演著極其重要的角色; 因此,研究結果建議組織應引導其文化和共同目標,走向知識同化和發展創新能力的道路上,以獲取更成功的新產品成效。

研究的原創性/價值

本研究分析社會認知性資本及它對新產品成效的影響,就此而言,本研究增添了研究社會資本的價值。與過去的研究相比,本研究建議設計一個顯示積極的溢出效應的全面性模型,當中包含潛在的吸收能力和創新能力,作為中介變數,因此,與新產品性能有關的成果得以提昇。