将企业可持续发展与创业营销实践联系起来:来自埃塞俄比亚中小企业的证据

IF 4.8 Q1 BUSINESS
Abebe Techan Tolossa, Manjit Singh, Raj Kumar Gautam
{"title":"将企业可持续发展与创业营销实践联系起来:来自埃塞俄比亚中小企业的证据","authors":"Abebe Techan Tolossa,&nbsp;Manjit Singh,&nbsp;Raj Kumar Gautam","doi":"10.1002/bsd2.412","DOIUrl":null,"url":null,"abstract":"<p>Business sustainable development (BSD) refers to practices that meet current economic, environmental, and social needs without compromising the ability of future generations to meet their own needs. In Ethiopia, prior studies overlooked this concept when studying entrepreneurial marketing practices (EMP) in small and medium enterprises (SMEs). This study aimed to investigate the effect of these practices on the BSD. Employing a mixed-methods approach, primary and secondary data from 387 SMEs (selected via stratified and simple random sampling from 5765) are analyzed using structural equation modeling (SEM). Results demonstrate a significant, positive relationship between EMP such as innovativeness, opportunity focus, value creation, proactiveness, and sustainable development. The study underscores the necessity for SMEs to enhance marketing practices to ensure long-term viability and competitiveness. It highlights stakeholder engagement: policymakers, local communities, and consumers as critical for aligning marketing efforts with sustainability goals. This engagement not only meets consumer expectations for ethically driven businesses but also enhances inclusive growth and community welfare. By promoting dialogue among stakeholders, SMEs drive sustainable development initiatives and advocate for policies supporting environmentally and socially responsible practices, contributing to a greener, socially conscious economy. Future research should explore mediating or moderating variables across different SME types and regions. This study's novelty lies in its insights into how EMP impact SME sustainable development within Ethiopia, offering valuable insights for strategic decision-making and highlighting the pivotal role of entrepreneurial marketing (EM) in achieving long-term success in dynamic markets.</p>","PeriodicalId":36531,"journal":{"name":"Business Strategy and Development","volume":null,"pages":null},"PeriodicalIF":4.8000,"publicationDate":"2024-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Linking business sustainable development with entrepreneurial marketing practices: Evidence from small and medium enterprises in Ethiopia\",\"authors\":\"Abebe Techan Tolossa,&nbsp;Manjit Singh,&nbsp;Raj Kumar Gautam\",\"doi\":\"10.1002/bsd2.412\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>Business sustainable development (BSD) refers to practices that meet current economic, environmental, and social needs without compromising the ability of future generations to meet their own needs. In Ethiopia, prior studies overlooked this concept when studying entrepreneurial marketing practices (EMP) in small and medium enterprises (SMEs). This study aimed to investigate the effect of these practices on the BSD. Employing a mixed-methods approach, primary and secondary data from 387 SMEs (selected via stratified and simple random sampling from 5765) are analyzed using structural equation modeling (SEM). Results demonstrate a significant, positive relationship between EMP such as innovativeness, opportunity focus, value creation, proactiveness, and sustainable development. The study underscores the necessity for SMEs to enhance marketing practices to ensure long-term viability and competitiveness. It highlights stakeholder engagement: policymakers, local communities, and consumers as critical for aligning marketing efforts with sustainability goals. This engagement not only meets consumer expectations for ethically driven businesses but also enhances inclusive growth and community welfare. By promoting dialogue among stakeholders, SMEs drive sustainable development initiatives and advocate for policies supporting environmentally and socially responsible practices, contributing to a greener, socially conscious economy. Future research should explore mediating or moderating variables across different SME types and regions. This study's novelty lies in its insights into how EMP impact SME sustainable development within Ethiopia, offering valuable insights for strategic decision-making and highlighting the pivotal role of entrepreneurial marketing (EM) in achieving long-term success in dynamic markets.</p>\",\"PeriodicalId\":36531,\"journal\":{\"name\":\"Business Strategy and Development\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":4.8000,\"publicationDate\":\"2024-07-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Business Strategy and Development\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://onlinelibrary.wiley.com/doi/10.1002/bsd2.412\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Business Strategy and Development","FirstCategoryId":"1085","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/bsd2.412","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

摘要

企业可持续发展 (BSD) 是指在满足当前经济、环境和社会需求的同时,不损害后代满足自身需求的能力。在埃塞俄比亚,以往的研究在研究中小型企业(SMEs)的创业营销实践(EMP)时忽略了这一概念。本研究旨在调查这些实践对 BSD 的影响。本研究采用混合方法,利用结构方程建模 (SEM) 分析了来自 387 家中小企业(通过分层和简单随机抽样从 5765 家中小企业中选出)的第一手数据和第二手数据。结果表明,创新能力、机会关注、价值创造、积极主动和可持续发展等 EMP 之间存在明显的正相关关系。研究强调了中小企业加强营销实践以确保长期生存能力和竞争力的必要性。它强调了利益相关者的参与:政策制定者、当地社区和消费者对于使营销工作与可持续发展目标保持一致至关重要。这种参与不仅能满足消费者对道德驱动型企业的期望,还能促进包容性增长和社区福利。通过促进利益相关者之间的对话,中小型企业可以推动可持续发展倡议,倡导支持对环境和社会负责任的做法的政策,从而促进更环保、更具社会意识的经济。未来的研究应探讨不同类型和地区中小企业的中介或调节变量。本研究的新颖之处在于,它深入探讨了企业市场营销如何影响埃塞俄比亚中小企业的可持续发展,为战略决策提供了宝贵的见解,并强调了企业市场营销在动态市场中取得长期成功的关键作用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Linking business sustainable development with entrepreneurial marketing practices: Evidence from small and medium enterprises in Ethiopia

Business sustainable development (BSD) refers to practices that meet current economic, environmental, and social needs without compromising the ability of future generations to meet their own needs. In Ethiopia, prior studies overlooked this concept when studying entrepreneurial marketing practices (EMP) in small and medium enterprises (SMEs). This study aimed to investigate the effect of these practices on the BSD. Employing a mixed-methods approach, primary and secondary data from 387 SMEs (selected via stratified and simple random sampling from 5765) are analyzed using structural equation modeling (SEM). Results demonstrate a significant, positive relationship between EMP such as innovativeness, opportunity focus, value creation, proactiveness, and sustainable development. The study underscores the necessity for SMEs to enhance marketing practices to ensure long-term viability and competitiveness. It highlights stakeholder engagement: policymakers, local communities, and consumers as critical for aligning marketing efforts with sustainability goals. This engagement not only meets consumer expectations for ethically driven businesses but also enhances inclusive growth and community welfare. By promoting dialogue among stakeholders, SMEs drive sustainable development initiatives and advocate for policies supporting environmentally and socially responsible practices, contributing to a greener, socially conscious economy. Future research should explore mediating or moderating variables across different SME types and regions. This study's novelty lies in its insights into how EMP impact SME sustainable development within Ethiopia, offering valuable insights for strategic decision-making and highlighting the pivotal role of entrepreneurial marketing (EM) in achieving long-term success in dynamic markets.

求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Business Strategy and Development
Business Strategy and Development Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)
CiteScore
5.80
自引率
6.70%
发文量
33
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信