Beef Cattle Producer Perspectives on Virtual Fencing

Virtual fencing (VF) is a rapidly expanding technology that uses global positioning technologies to send audible and electrical cues to livestock that create invisible boundaries to replace physical fencing. The technology portends several benefits, from replacing costly and hazardous physical fencing to being an additional tool to contain, exclude, or move livestock. While researchers and VF providers work to improve the technology and applications, little is known about producer perceptions of its capabilities and what they most want in a system. We conducted phone and in-person interviews with beef cattle producers to ask them about their views and experiences related to virtual fencing technology. We included producers that already use the technology (including producers currently installing the technology) and producers not actively considering or using the technology. Our findings identify benefits and barriers of VF from the cattle producers’ perspective. These perspectives can guide new research, improve VF technology, guide educational programs, and help producers considering a VF system. Survey responses are organized into eight themes: animal stress and welfare; effectiveness, function, and technology; management impacts; financial and economic perspectives; improvements and advice; learning; privacy; and implementation. Producers who use the technology had greater optimism about the applications and economics and have found creative applications of VF specific to their operations. While they have more confidence in the technology, they still report issues such as collars falling off or base stations not working. Producers new to VF should expect a learning period both for themselves and their animals. Producers from all groups cite potential benefits from better use of forages, reduced wildlife conflicts, more flexibility and convenience, to the ability to better manage sensitive landscapes such as riparian areas or other areas affected by fire or drought.