UX Analysis on SpeedID Application Using Usability Testing Method and System Usability Scale

The SpeedID application is a smart city application developed by a subsidiary of PT Bamboomedia Cipta Persada, namely PT Inovasi Solusi Nusantara since 5 years ago. The SpeedID application wants to present a solution to the city's problems to become a new digital identity for the smart city community. Because it was only developed 5 years ago, the SpeedID application is classified as a new application and has never been analyzed for usability before. Usability analysis is carried out to improve user experience, so that the SpeedID application can be accepted and used more easily by users. This research uses Usability Testing method with Performance Measurement and Retrospective Think Aloud (RTA) techniques and System Usability Scale (SUS). The results obtained are the SpeedID application has a quality that cannot be said to be effective, efficient and meet user satisfaction. In addition, the average score of the System Usability Scale (SUS) Questionnaire is 70.33. The score is rated "C" with an adjective rating of "Good" with the acceptance range included in the "Marginal" category, and finally the net promotion score (NPS) is included in the "Passive" category, which explains that the use of the SpeedID application gets an assessment that is still marginalized by its users. This shows that the SpeedID application still urgently needs correction to improve quality to its users and design improvements also need to be made so that the SpeedID application is even better at meeting user expectations in the future.