Innovative Design of ITTS Mart Application with Design Thinking & System Usability Scale Method

Including ease of accessing the internet through mobile devices. The emergence of social media applications, such as virtual friend applications, has also played a role in increasing the number of Internet users, primarily through mobile devices. In addition to functioning as a forum for virtual friends, social media also acts as a means of promotion, one of which is to promote online shopping applications, which contribute to an increase in online shopping transactions in Indonesia. One of the strategic choices taken is to use online shopping platforms to market educational institutions' products in the hope that they can make it easier for customers to shop and stimulate significant growth. Design thinking is used in idea formulation and problem-solving. As for creating applications that describe the emotional desires of users, this research uses the Kansei Engineering approach. Data collection was conducted through questionnaires, interviews, and literature studies. Later, it will generate several selected Kansei Words. Furthermore, to determine the best design that suits user needs, application prototypes are tested through Performance Metrics tests to determine the level of Effectiveness, efficiency, and errors, as well as performance and usability evaluations using System Usability Scale (SUS) questionnaires.