Application And Analysis of Flexibility in Cross-Border E-Commerce Supply Chain: A Case Study Of SHEIN

This study takes the Chinese fast-fashion cross-border e-business brand SHEIN as a case object and discusses the application and effect of flexible supply chains in its supply chain management. Firstly, it introduces the basic concept and advantages of a flexible supply chain. It also analyses the current status of SHEIN’s current supply chain digital system and software construction and the existing problems. Secondly, it explains how SHEIN’s flexible supply chain can help the brand improve its operation capability and profitability and provides suggestions and methods for other same time of enterprises to improve their competitiveness by using flexible supply chains through case analysis. Subsequently, the planning, procurement, production, distribution and return aspects of SHEIN’s supply chain are analyzed in depth using the SCOR model. Finally, SHEIN’s application of a flexible supply chain is summarised, pointing out its great success and challenges, as well as the problems and development trends facing the fast fashion industry.