The Predicament and the Path of Relief in the Education of College Students' Rural Feelings in the VUCA Era

The key to revitalizing rural areas lies in talent. Cultivating college students' rural feelings is of great significance for reversing their utilitarian value tendencies and contributing to the construction of the great ideological and political pattern. This feeling can also guide them to engage in innovation and entrepreneurship in their hometowns, promoting the in-depth implementation of the rural revitalization strategy. However, in the era of volatility, uncertainty, complexity, and ambiguity, also known as the VUCA era, the education of rural feelings encounters certain practical challenges. These challenges include the dilution of college students' rural feelings, the scarcity of local curriculum with rural characteristics, and the ineffective connection between schools and rural areas. Therefore, universities should adhere to ideological and political guidance, cultivate college students' rural feelings by carrying out place-based teaching integrated with rural realities and strengthening the linkage between schools and rural areas. This will encourage them to actively participate in local practice, make career choices to devote themselves to issues relating to agriculture, rural areas, and rural people, and contribute to the revitalization of rural talent.