Muhammad Machfud Fitrah Firmansyah, Moh Jufriyanto, Yanuar Pandu Negoro
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引用次数: 0
摘要
Greensmart 是一家从事零售业的公司。Greensmart 公司提供从基本食品、牛奶、婴儿护理产品、化妆品到文具等所有日常必需品。遇到的问题之一是几种主食产品的销量下降，Indomie 就是其中之一。为了解决这个问题，作者采用了 SWOT 分析法（优势、劣势、机会和弱点），并使用了 QSΡM Mat rix。本研究的目的是通过 SWOT 分析法和 QSΡM Mat rix 分析法了解 Gгeensmaгt 公司的分销状况，特别是 "Indomie "产品的销售情况。
Efforts to Increase Sales of Indomie Products at Greensmart Stores using SWOT and QSPM Methods
Greensmart is a company operating in the retail sector. The Greensmart company provides all daily needs starting from basic food products, milk, baby care products, cosmetics, stationery, etc. One of the problems encountered is that several staple food products have experienced a decline in sales, one of which is Indomie. To overcome this problem, the author uses the SWOT Analysis method (Strengths, Weaknesses, Oppor tunities, and Thгeats) and uses the QSΡM Mat rix. The aim of this research is to find out the position of distribution, especially sales of the pr oduct "Indomie" at Gгeensmaгt th r ough the SWOT and QSΡM
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