What Makes UGC More Credible

UGC's online media platform is the primary source of related information about tourist destinations before tourism activities. At the same time, more and more customers are likely to be affected by online media information, especially the information published by UGC online media platforms. This paper uses the literature analysis method to integrate the factors affecting the credibility of UGC in the previous literature. The conclusion is to help visitors screen more reliable information and provide more quality content for content publishers to guide.