The Impact of Entrepreneurial Orientation of SME CEOs on Firm Performance

Small and medium-sized enterprises (SMEs) hold significant positions in global economic development, yet their high failure rates have garnered widespread attention. Enhancing business performance is crucial for the survival and growth of SMEs. In recent years, academia has increasingly focused on the entrepreneurial orientation of CEOs and its impact on business performance. Entrepreneurial orientation encompasses dimensions such as innovativeness, risk-taking propensity, and proactiveness, which significantly influence a firm's market competitiveness and overall performance. This review synthesizes relevant literature, examining the specific effects of CEO entrepreneurial orientation on SME performance, analyzing the primary challenges involved, and proposing effective measures to enhance entrepreneurial orientation. By delving into these issues, the aim is to provide theoretical support and practical guidance for SME development, aiding them in achieving better performance amidst intense market competition.