出行场景和认知对多种形式乘车服务选择行为的影响:中国南京案例

IF 5.1 3区 管理学 Q1 BUSINESS
Ke Lu, Yunlin Wei
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引用次数: 0

摘要

随着打车服务的广泛应用,城市居民的出行行为逐渐发生了变化。本文探讨了个人在使用多种形式的叫车服务时的出行方式选择。本文设定了八种情景,考虑了活动类型(通勤或休闲)、出行时段(高峰或非高峰)和价格水平(打车折扣价或正常价)的组合。此外,感知价值、行为意向和主观规范等社会心理变量也被纳入分析。研究结果表明,打车服务的消费者一般表现出年龄较小、收入较高、没有汽车、使用打车服务经验较丰富等特点。此外,社会心理变量的加入大大提高了模型的适配性。在涉及娱乐活动、正常出行时段和打折打车价格的场景中,旅行者表现出对打车服务的偏好。总之,本研究揭示了城市居民在打车服务普及后不断变化的出行行为。纳入社会心理因素对于理解和预测出行方式选择至关重要。本研究得出的见解有助于深入理解影响城市居民采用和偏好打车服务的因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Impact of Travel Scenarios and Perceptions on Choice Behavior towards Multi-Forms of Ride-Hailing Services: Case of Nanjing, China
The travel behavior of urban residents has gradually changed in response to the widespread adoption of ride-hailing services. This paper explores the travel mode choices made by individuals utilizing multiple forms of ride-hailing services. Eight scenarios were established, which considered combinations of activity types (commute or recreation), travel periods (peak or off-peak), and price levels (discounted or normal rates for ride-hailing). Moreover, socio-psychological variables such as perceived value, behavioral intention, and subjective norm were integrated into the analysis. The findings reveal that consumers of ride-hailing services generally exhibit characteristics such as being younger in age, having higher income, lack of car ownership, and having greater experience in using ride-hailing services. Furthermore, the inclusion of socio-psychological variables significantly improved the model’s fitness. Travelers exhibit a preference for ride-hailing services in scenarios involving recreational activities, normal travel periods, and discounted ride-hailing prices. In conclusion, this study sheds light on the evolving travel behavior of urban residents in light of the widespread availability of ride-hailing services. The incorporation of socio-psychological factors is essential in comprehending and predicting travel mode choices. The insights derived from this research contribute to a nuanced understanding of the factors influencing the adoption of and preference for ride-hailing services among urban commuters.
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来源期刊
CiteScore
9.50
自引率
3.60%
发文量
67
期刊介绍: The Journal of Theoretical and Applied Electronic Commerce Research (JTAER) has been created to allow researchers, academicians and other professionals an agile and flexible channel of communication in which to share and debate new ideas and emerging technologies concerned with this rapidly evolving field. Business practices, social, cultural and legal concerns, personal privacy and security, communications technologies, mobile connectivity are among the important elements of electronic commerce and are becoming ever more relevant in everyday life. JTAER will assist in extending and improving the use of electronic commerce for the benefit of our society.
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