Flexibility for Creativity and Creativity in Sustainable Business

Today in volatile business environment the demand for creativity and Creativity has increasingly become more important to survive, complete and win business battle this research paper explores the role of flexibility in desirableconductive environment to which promotes creative thinking and innovative breakthroughs within the research. The conceptual frame work of creativity andCreativity, highlighting the concepts and their importance in advancing scientific Knowledge, the paper tells us about the ,new and uniqueideas and transform those ideas into tangible business outcomes. The paper elucidates the concept of flexibilityin research presenting i.e., flexible ideas andunique adjustment that encourages in risk taking, the study also undergoes the positive impactof diverse perspectives, interdisciplinary team works and predefined baselinemetrics. The challenges posed by traditional research methods, set of ideas; value the limitations theyforce on the exploration of unconventional ideas. By studying the case studies and also the real-world situations of it provides now the rigid structures can prevent the flow of creative thinkingand makes it difficult in the emergence of new ideas.