利用人工智能在视觉阅读背景下重新设计市政标志

Faruk Dursun
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引用次数: 0

摘要

技术在商业活动中的广泛应用带来了不同的应用和使用领域。另一方面,人工智能揭示了技术所达到的最后一点,并且每天都在扩大其应用领域。我们可以把人工智能定义为计算机软件,它的出现是为了实现人类的能力,如思考、评估、解决问题等,在技术上需要人的工作中将人排除在外或将人的影响降到最低。本研究旨在分析机构/组织的徽标,将其作为机构/组织对外的窗口和迎接受众的第一要素,方法是使用三种人工智能应用程序(Midjourney、Stable Diffusion 和 DALL-E 2)进行视觉阅读和重绘。为此,马尔马拉地区 11 个城市的徽标被纳入研究范围。评估结果表明,新的视觉效果相当成功。新徽标在很大程度上保留了原徽标的视觉含义。新徽标的色彩使用也与原徽标非常接近。与其他两个应用程序相比,Midjourney AI 应用程序绘制的图画效果更好。另一方面,我们也注意到,三种人工智能工具的图纸中都没有当地文化元素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Redesigning Municipality Logos in the Context of Visual Reading Using Artificial Intelligence
The intensive use of technology in the way of business brings about different applications and usage areas. Artificial intelligence, on the other hand, reveals the last point that technology has reached and expands its usage area daily. Every example of artificial intelligence, which we can define as computer software that emerged to realise human abilities such as thinking, evaluation, problem solving by taking people out of the game or minimising their impact in jobs that technically require human elements, is surprising, and the point it will reach cannot be fully predicted. In this study, it is aimed to analyse the logos of institutions/organisations as their windows to the outside world and the first element that welcomes the audience by using visual reading and redrawing them using three artificial intelligence applications (Midjourney, Stable Diffusion and DALL-E 2). For this purpose, the logos of the 11 municipalities in the Marmara region were included in the scope of this study. When the results were evaluated, it was observed that the new visuals were quite successful. The visual meanings of the original logo were largely included in the new logo. Colours were also used in the new logos in a very close fashion to the original. The Midjourney AI application produced more effective drawings than the other two applications. On the other hand, it was observed that the elements of local culture were excluded from the drawings of the three AI tools.
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