推特与亲和力:#Marchforourlives 网络中的参与角色案例研究

Digital Pub Date : 2024-07-20 DOI:10.3390/digital4030033
Miyoung Chong
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引用次数: 0

摘要

本研究以#为你的生命而游行#推特网络(已更名为 "X")为例,基于网络连通性、信息扩散和语义相关性的框架,从社交媒体可承受性的角度对行动主义参与者的角色进行了实证分析,并确定了行动主义意见领袖。研究结果表明,核心倡导者创建的极少数推文由于被其他参与者广泛采用而发挥了重要作用,而其他许多原创推文在网络中从未被提及或转发。这项研究显示,在被调查的参与者中,放大器的比例高达 95.13%。研究结果表明,创建具有高扩增性的核心议程推文可能是成功的标签活动吸引志同道合的群众成为网络抗议者的关键。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Twitter and the Affordance: A Case Study of Participatory Roles in the #Marchforourlives Network
The study empirically analyzed activism participants’ roles drawn from the lens of social media affordance and identified the activism opinion leaders based on the framework of network connectivity, message diffusion, and semantic relevancy through the case of the #Marchforourlives Twitter network, which has been rebranded as X. The study defines the #Marchforourlives Twitter network as a co-created activism network in collaboration with different degrees of contributors, such as the core advocates, the advocates, the supporters, and the amplifiers. The results showed that a very small number of tweets created by the core advocates played significant roles due to their extensive adoption by other participants, while many other original tweets were never mentioned or retweeted in the network. This study disclosed the extensive proportion of amplifiers as 95.13% among the examined participants. The study findings suggest that creating core agenda tweets with high amplifiability might be critical for successful hashtag activism to attract like-minded masses as networked protesters.
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