Mapping sustainable options in the fashion industry: A systematic literature review and a future research agenda

The fashion industry accounts for large impacts on the environment and social welfare, both on the consumers' and companies' sides. This study systematically reviews the literature on sustainable consumption in the fashion industry, clarifying sustainable fashion's meaning. Existing sustainable fashion solutions are investigated from consumers' behavior perspective and classified into three consumption phases, that is, (pre‐)purchase, use, and post‐use. 187 articles are included, and twenty‐six sustainable solutions are identified across the consumption phases. These include techniques, features, services, and behaviors able to increase garment sustainability by mitigating negative impacts and ensuring product circularity by recycling and/or reusing at the product's end of life, representing promising strategies for fostering a transition toward sustainable fashion consumption practices. An innovative and comprehensive framework of sustainable fashion solutions is developed. Future research agenda and a sustainable offering inventory for marketers are provided.