Comparing gender equality policies in the Swedish and Spanish film industries: Defining the problem beyond the male norm

Gender equality measures are now common in the policies of European film industries and can be an important tool for rendering visible gender inequalities. Recent research, however, indicates that top-down institutional gender mainstreaming might mean better conditions for some women in certain aspects, but structural inequalities tend to remain, including lack of an intersectional approach. In this article, these issues are addressed by analysing gender equality policies currently implemented in the Swedish and Spanish film industries. Following Carole Lee Bacchi’s argument that the way in which a problem is represented must be analysed backwards, by looking at the solutions suggested, we unpack what inequalities gender equality measures render visible and, in so doing, highlight the aspects that remain invisible. We also discuss how such problem representation plays out for women in the film industries of both countries and consider the counter-practices women deploy to cope with continuing gender inequality in the film industries of Spain and Sweden. Our main argument is that Swedish and Spanish gender equality policies, despite having increased the presence of women film workers, still fail to render visible the structural basis of inequalities cemented by androcentric film governance structures and a male norm around which the film industry has been built.