在博物馆内创新游客研究:概念、工具和实践

Palmyre Pierroux
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摘要

博物馆对参观者洞察力的要求越来越高,学习科学的理论转变,多模态媒体在博物馆和社会中的嵌入,以及数据可视化工具和网络应用的进步,都明确要求博物馆对参观者的研究进行创新。在本文中,我将介绍多模态和社会文化研究的概念如何帮助转变分析视角,以理解和研究参观者行为、社会互动和参与展览之间的联系。我将探讨以下问题:多模态理论和学习科学在哪些方面可以为设计和使用与博物馆实践相关的新参观者研究工具和方法提供信息?一项来自大学与博物馆合作研究的案例研究说明了在开发一种新工具以加强和创新博物馆内的游客研究时,如何将分别来自人文学科和学习科学的多模态和社会文化视角结合起来。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Innovating visitor research within museums: Concepts, tools and practices
Increasing demands on museums for visitor insights, theoretical shifts in the learning sciences, the embeddedness of multimodal media in museums and society, and advancements in data visualisation tools and web-based applications are all clear calls for innovating visitor research in museums. In this article, I describe how concepts from multimodal and sociocultural research help shift the analytical lens for understanding and studying connections between visitor behaviours, social interactions and engagement in exhibitions. The following question is explored: In which ways can multimodal theory and the learning sciences inform the design and use of new visitor research tools and methods that are relevant for museum practice? A case study from a university-museum research partnership illustrates how multimodal and sociocultural perspectives from the humanities and learning sciences, respectively, merged in the development of a new tool to enhance and innovate visitor research within museums.
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