广告对消费者购买行为的影响

Priyanshu Priya
{"title":"广告对消费者购买行为的影响","authors":"Priyanshu Priya","doi":"10.55041/ijsrem36828","DOIUrl":null,"url":null,"abstract":"In the dynamic landscape of marketing, understanding the intricate relationship between advertising and consumer behavior remains pivotal for businesses aiming to thrive. This study delves into the multifaceted impact of advertising on consumer buying behavior, exploring various dimensions such as cognitive, affective, and behavioral responses. Through a comprehensive review of existing literature and empirical evidence, this paper elucidates the mechanisms through which advertising influences consumer perceptions, attitudes, and ultimately purchasing decisions. Factors such as message content, media channels, and consumercharacteristics are examined to unveil the nuances shaping the effectiveness of advertisingcampaigns. Additionally, emerging trends in digital advertising and the advent of personalized marketing strategies are analyzed to discern their implications on consumer behavior. By synthesizing theoretical insights with practical implications, this research contributes to a deeper understanding of the role of advertising in shaping consumer preferences and offers","PeriodicalId":504501,"journal":{"name":"INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT","volume":"68 6","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"IMPACT OFADVERTISING ON CONSUMER BUYING BEHAVIOUR\",\"authors\":\"Priyanshu Priya\",\"doi\":\"10.55041/ijsrem36828\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In the dynamic landscape of marketing, understanding the intricate relationship between advertising and consumer behavior remains pivotal for businesses aiming to thrive. This study delves into the multifaceted impact of advertising on consumer buying behavior, exploring various dimensions such as cognitive, affective, and behavioral responses. Through a comprehensive review of existing literature and empirical evidence, this paper elucidates the mechanisms through which advertising influences consumer perceptions, attitudes, and ultimately purchasing decisions. Factors such as message content, media channels, and consumercharacteristics are examined to unveil the nuances shaping the effectiveness of advertisingcampaigns. Additionally, emerging trends in digital advertising and the advent of personalized marketing strategies are analyzed to discern their implications on consumer behavior. By synthesizing theoretical insights with practical implications, this research contributes to a deeper understanding of the role of advertising in shaping consumer preferences and offers\",\"PeriodicalId\":504501,\"journal\":{\"name\":\"INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT\",\"volume\":\"68 6\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-07-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.55041/ijsrem36828\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.55041/ijsrem36828","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

在市场营销的动态环境中,了解广告与消费者行为之间错综复杂的关系对企业的发展至关重要。本研究深入探讨了广告对消费者购买行为的多方面影响,从认知、情感和行为反应等多个维度进行了探讨。通过对现有文献和经验证据的全面回顾,本文阐明了广告影响消费者认知、态度并最终影响购买决策的机制。本文研究了信息内容、媒体渠道和消费者特征等因素,揭示了影响广告活动效果的细微差别。此外,还分析了数字广告的新兴趋势和个性化营销策略的出现,以揭示其对消费者行为的影响。通过将理论见解与实际影响相结合,本研究有助于加深对广告在塑造消费者偏好方面所起作用的理解,并提供了
本文章由计算机程序翻译,如有差异,请以英文原文为准。
IMPACT OFADVERTISING ON CONSUMER BUYING BEHAVIOUR
In the dynamic landscape of marketing, understanding the intricate relationship between advertising and consumer behavior remains pivotal for businesses aiming to thrive. This study delves into the multifaceted impact of advertising on consumer buying behavior, exploring various dimensions such as cognitive, affective, and behavioral responses. Through a comprehensive review of existing literature and empirical evidence, this paper elucidates the mechanisms through which advertising influences consumer perceptions, attitudes, and ultimately purchasing decisions. Factors such as message content, media channels, and consumercharacteristics are examined to unveil the nuances shaping the effectiveness of advertisingcampaigns. Additionally, emerging trends in digital advertising and the advent of personalized marketing strategies are analyzed to discern their implications on consumer behavior. By synthesizing theoretical insights with practical implications, this research contributes to a deeper understanding of the role of advertising in shaping consumer preferences and offers
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信